I’ve been trying to write this blog for over a week, and each time I sit down it just hasn’t clicked. I normally have no problem with just starting to write and letting it flow, but here lately it’s just not clicking. I read Jason’s blog last week, and in the midst, it dawned on me what my deal was. I’m suffering from a bit of a slump. Not in a pity-party kind of way, but more accurately a social media and gear kind of way. In the past few weeks I’ve been extremely busy with work, the kids, working on the house, and just things pulling from every direction it seemed. That’s not unusual and accurately describes life in general, especially as a parent. But it hit me too that I couldn’t really nail down the last time in the past few weeks where I was able to truly jam without interruption for more than a couple of minutes. The combination of lack of playing plus spending more time on social media trying to stay connected with the every-changing gear world, I realized that I was starting to burn out on guitar. Not playing, but all of the other facets of gear culture. Overexposure to it made uninteresting and not nearly as fun. I took a step back this weekend, worked it out so my mother-in-law could keep the kids for a couple of hours, and let loose for a solid two hours. It felt like the stress melted away, and my shoulders felt lighter.
So, what is it that was burning me out? I don’t want to get back to that state again, and my goal is to cut it off at the pass and recognize the signs before it gets to me. For me, the overexposure to gear culture and the constant chase just wore me out mentally. Chasing tone is a self-imposed deal, so I’m not expecting any sympathy. It’s so easy to hop on Facebook and talk on whatever group you’re into at the time (there are hundreds to choose from, one for just about any sub-faction of gear you can imagine) and see what the current trend is. Most of it reflects the constant chase for the next tone (more on that later), some questions, some jokes, incredible or cool videos that keep your attention for 3-4 minutes. Then it’s on to the next group… and it’s the same stuff. There are the hardcore collectors of individual pieces of gear that are fascinating to watch, but then at some point, it becomes “Okay, we get it.” This is not a dig at collecting at all. It’s just the realization of what the gear community is in general. Mix in some of the things Jason mentioned in his previous blog, and things can get ugly, very quickly. Bad attitudes, light-hearted people trying to diffuse the situation, and the agitators, who have nothing to do with the argument but feel they need to interject something witty to get involved or push some more buttons for entertainment. The internet (and Facebook especially) is a fantastic place to meet great people all around the world, but it also becomes a soapbox for people to yell their ideas out to the world. Here lately it seems like people are actively looking to be ticked off or offended. Some days it’s, and everyone gets along, and some days it seems like someone collectively peed in everyone’s cornflakes that day.
Now, back to the constant chase for tone I mentioned earlier. I’ve chronicled my quest for tone starting early in my guitar-playing life, and it kind of arced to a peak the past few years and is slowly arcing back down to less desire to chase tones and acquire new stuff at the rate I previously had been. Along with the social media overexposure of talking gear day in and day out, I’ve come to learn awhile back that no matter how expensive the pedal, it’s not going to change the way I play *usually*. Again, (in general) a lot of the pedals I’ve tried from all manner of builders have been excellent, but it got to where it was more of the same with slight variations than something overtly new and exciting. No matter what pedals I play through, I still sound like me. It’s been a bit refreshing as it’s eased the GAS off a bit, but it’s also very enlightening how much time I spent twisting knobs instead of learning and playing the instrument. It was very apparent when my buddies and I got together for a jam a few weeks ago, where I had forgotten more than I care to admit…but my TOAN WAS SICK! Yes, I sounded great, but some of the theory I knew before had a lot of dust that had to be cleaned off, and some I forgot altogether. That was officially the day that it hit me that no piece of gear makes up for skill and knowledge of what the heck you’re going to play, and how well you adapt and improvise using the experience you have. That same day, I let someone talk me into unnecessarily selling a piece of gear before I honestly had time to bond with it because it didn’t fit a “traditional mold.” I ended up repurchasing the guitar back from who I sold it to and love it even more now than I did before. I know that sounds cliché to let other’s play so heavily on how I feel, but I’m truly guilty of it, and I dare say that many others are on social media as well. How many times has someone bought a pedal or guitar or amp off a recommendation from a friend you trust, only to find out it doesn’t gel with you and your playing style and rig? There’s a large element of “keeping up with the Jones’” that happens a lot in gear culture, and the desire to like what’s currently popular despite it not hitting the spot. The idea of such a popular pedal means there shouldn’t be a reason not to like it, but sometimes it’s just simply the case.
I know this entire article seems a bit cynical, but it’s the side-effect of doing something you love to the point where you don’t necessarily love it as much as you did before (or that’s what it was in my case). Yes, there are incredible new offerings by a multitude of companies that are still pushing the boundaries, and it’s not knocking them at all. For me it’s more so the need for a hard reset, disconnecting for a bit, reassessing what’s real and enjoyable in life outside of Facebook. I also have been letting the race of the gear culture pass by a bit before jumping back on the freeway to chase again (so many euphemisms in this article). Yes, there are pedals that still interest me, but I'm gear-fasting a bit to try to hone my craft instead of covering it up with effects. For me, disconnecting from social media this past weekend, cranking my amp and genuinely practising and learning some new songs was a bit of a therapy session for me that was much needed. It made me value what gear I love, sold off ones that had been sitting for a while, and gave me a bit of a renewed interest in learning and growing in my guitar knowledge again. It’s like I spent so much time wanting to play and not being able to that social media and gear flipping filled that void for a bit, but it’s not substantial or sustainable. But the feeling of picking up that slab of wood with strings on it and the joy it brings will never go away.
I’m guessing that like a lot of people who may end up reading this I’m a member of many gear groups on Facebook. I am the chief admin on the Wampler one (and it’s one that’s kept me up at night for all the right and wrong reasons), that is generally extremely good-natured and given me the most pleasure, and a member of ones that appear to be at loggerheads with each other. As someone who classes himself as a ‘people watcher’, sometimes they are the most fascinating places on earth, and sometimes the most horrific.
This morning I read an academic piece that was looking at the community surrounding the Facebook group, Pedalboards of Doom, written by Matthew Haycroft. It was SO refreshing to read something that was overwhelmingly positive about his shared experience, the way he’s watched the group develop and the common themes that are picked up on and run with. In a world of constant negativity, it brought a smile to this grumpy old face.
I sat down and thought about it all and compared it to my own experience with various groups - although I can sympathise with a lot of it, and agree with a lot of it, there are also a lot of situations that have come up that are anything but. With this in mind, I thought I would discuss some of them and see what it says about us, the players (whatever level) and how we react to them
We’ve all seen this - people (and I am completely putting myself forward here for a reference point) that have their mind made up about something and don’t care who knows it and won’t listen to any arguments against. Generally, it matters not if it is about a product, a person, a corporation, or anything else - social media is the perfect breeding ground for opinions stated as fact. It’s something we are familiar with as we see it a lot in our own tone group, and it’s something we enjoy when it’s positive about our product, but what happens when those partisan feelings are challenged? Usually, it means one hell of an argument is going to take place, typically with a complete stranger. The interesting thing happens when someone approaches this with an agenda, an ulterior motive, or just looking to cause trouble. Mind you, these are normally the most entertaining. I’m guessing the real questions here are “Why do we care what other people think?” and “Why is my opinion a fact and everyone else’s not?”
Now, I’m not talking about actual politics and politicians, but the politics of a large group. It’s amazing to see splinter groups form, subgroups and allegiances, usually from people who have NO idea who they are actually dealing with, just with someone who appears to agree with the same things they do about one or two items – Most friendships start this way, in real life, but it would appear on the internet these ties between random people can get very very strong, very very quickly, and some people are prepared to go into a verbal war over them. It often makes me sit and think “How well do you know the person you are steadfast supporting here?” or “How well do you actually know the person you are slamming and give every impression you want them dead?”… and how about “Have you got the complete story here?” Thinking about it, the answer is ‘not even slightly’. People act differently online, I know I do, so why do we show utmost loyalty to someone who just shares the same preference as you do about something like tube screamers? It’s a weird one, isn’t it?
This is my favourite. As much as snobbery cracks me up, inverse snobbery cracks me up even more. You know what I am talking about “Look at his board, must be a Blues Lawyer”, or “Look at his gear, must be deaf to think that sounds good”, so on and so forth. I’ve lost count how many times I’ve been called a Blues Lawyer because I gig a PRS and have had a board with two Strymon’s on it… I’ve also been called a “P&W player”, “snob”, “stupid” and the best one, “have too much money to be taken seriously”. I can assure you now, although I do have a law degree, I’m not a snob, can’t really play the blues, don’t have too much money, and I don’t think I’m stupid (although I’ve been known to do stupid things). What are we dealing with here? Envy?
This is another one that cracks me up… people are SO fast to be offended these days. My thought process on this is “Offence is taken, not given, so please be quiet” but I believe I’m in the minority. A lot of time is spent worrying about the delivery method of a statement over the content. A lot of time is spent arguing over language choice over substance. A lot of time is spent taking offence when you have the choice to walk away from it. Why is this? I don’t know. There are some things that are without question offensive and have no place in a group, any group (that is open to the public anyway) so why do people take so much offence about stuff? I’m thinking that a lot of it comes from people who haven’t experienced a wide range of different cultures. For example, I once discovered myself out drinking with an Aussie rugby player, a door security guard from Glasgow, an anarchic Vegan, a member of the conservative party, and someone I’m pretty certain was at some point in their life either a Satanist, white supremacist, or both. A heady mix to say the least. The interesting thing was that the conversation that night was wide-ranging and at times controversial, but not one person took offense from it. Maybe being able to read someone’s body language, hear the inflexions in their voice, or many other reasons meant this didn’t end up in a mass brawl. Why does it on the internet?
Showing off and name droppers
Pretty certain I don’t have to discuss this one too much, we’ve all seen it. It’s like I was saying to Brent Mason the other day…. *chuckle*
Another one that is fascinating to watch, people who deliberately try to push the boundaries of groups, and when they are pulled up about it they cry censorship, usually at a very high volume. Controversial behaviour is a wonderful thing, it’s something I do a lot, often to watch the reaction (you could say that this blog post is being just that, albeit it not being very controversial at all). Controversy changes things, calls things into question, but it has to be done in the right way. Freedom of speech (as much as platforms as Facebook allows) doesn’t come with freedom of consequence though. I’m guessing what I am saying is that people who try to push peoples buttons shouldn’t then get upset when those buttons start to be taken away by those who have complete control of the buttons!
As a rule, I love Facebook groups as they bring a wide section of humanity to them and you can, and do, learn a lot from them. There are some groups I’ve joined, that I’ve barely got out alive from, that I have no intention of ever going back to. Thankfully they appear to be the minority. In conclusion, and as usual when writing this, I’m being somewhat self-reflective and thinking about my own actions as much as others. I hope that I can do better going forward. How about you?
Following on from bDub’s video about the 12 things he’s learned making videos for YouTube (see below), I thought I’d piggyback that and make 12 things I’ve learned being the main social media guy for Wampler in the last 7 years. For those of you who don’t know, I’m the guy that has been the constant with the social media for Wampler since early 2011. Other people have worked with me during that time, most notably Alex who’s been with us for almost 3 years now, but, most of it has been me and my warped sense of humour.
- People have opinions and they think they are facts. People are passionate about music, and they are passionate about their opinions associated with them. Especially when it comes to favourite guitar players. They may love the blues, or shredders, or whatever, but there are a LOT of people who misunderstand the concept of opinions. They have the final word and are prepared to destroy all those who dare to disagree! Let’s face it, we’ve all got into arguments on social media over pointless crap with strangers, but recently it appears to have hit new highs. My ban hammer finger seems to get twitchy much quicker these days.
- Memes are made to be stolen. One of the things that has caused me the most headaches is irate people shouting (well, typing in caps) “YOU STOLE THIS FROM MY BLOG WOT I MADES IN 2013” or something. The unfortunate thing about meme’s and graphics is that once they are on the internet, they spread like wildfire and it only takes one person to download it and put it somewhere else and all traces of the originator are lost forever. Subsequently, there have been times when things I’ve made have come full circle and come back to us, which makes me chuckle, and there have been cases when well-known outlets have been downloading stuff from us directly to reshare… It’s a difficult one, and one I try not to get grumpy about, but… you know… sometimes when a repeat offender does it over and over it becomes obvious and I let myself down and make a snide comment on their thread. I should know better really.
- Everyone thinks that you are the face of the company and you better not show any trace of personality. This is one that happens to me often. I quite often get a *insert expletive here* who thinks he can come on to my own social media presences and tell me off for putting them down when they act like an arse to either me or my actual real-life friends. I’ve been called many names, most recently a Nazi. As you can imagine, that wasn’t particularly nice but I’m a big boy now and sticks and stones and all that...
- Everyone thinks that because you work for a company like Wampler it’s all jamming with Brent Mason, making fancy meme’s and drinking fine wine with Seymour Duncan at NAMM and nothing else. Nah… it’s mainly planning strategy for marketing, B2B selling, watching market trends, trying to predict market trends, justifying decisions made about the current market, the future market and maintaining relationships. Basically, it’s about moving little grey boxes around the world. Sometimes you get the fun stuff, but it’s really really rare.
- Everyone is a world leading expert. On everything. No matter what evidence you place in front of them about running a business, they still don’t see why they should buy a pedal for $200 when they can buy a soldering iron and parts from “Hanks fishing tackle and Radio Spares for $35 and making it their damn self and it being just as damned good”.
- People think that who you are online is who you are in real life. What people have to remember is that working from home and doing online stuff can be kinda boring. When I get bored I partake in the age-old English past time of taking the piss. Although I do it in my real life, I pretty certain I’m not the stereotypical grumpy Englishman people think I am, or appear to be – here’s the thing, I often have to play bad cop to Alex’s good cop when dealing with trolls and people who don’t know when to stop talking. I dunno, maybe I am grumpy… but my wife tells me I’m not, and I’m not man enough to disagree with her on anything.
- People will tell the world with righteous indignation about bad things with a company on social media before even venturing into speaking with the company about the issue. Or, they will expect you to be online to sort their problem out 24/7 and have the answer for you in seconds. How many times have you seen “I’ve not received a response from them when I mailed them”… most of the time it will be 2 am on a Sunday, they’ve emailed you through the website and 10 minutes later they’ve gone out in public slamming you for the problem and your unprofessional way of not getting back to them. It’s massively frustrating, but you know, I’ve got to poop at some point!
- People will look for a correlation of events and try to draw conclusions from them, and they’ll do it all the time. “Yeah, well, Brian said he likes Uni-Vibes and next doors cat looks like Brian’s, he said the word vibe and wet in the same paragraph in a video in 2016 so I KNOW that a WampVibe is coming this year!”. Or something like that. You’ll know when stuff is coming because we’ll tell you. I mean, it’s not in my nature to tease people at all or anything like that **ahem**
- You get free stuff, all the time. I expect some of you have seen the pictures I post online of ‘my’ gear. The main thing is, it ain’t my gear. It belongs to the company (and others). I actually own 2 electric guitars, about 5 or 6 pedals (none of them are overdrives or distortions) and no amp. So, when I do gigs and take amazing gear, people think I’ve got amazing gear coming out of my arse. I don’t. I’m just lucky that this particular job means I have to have it here, for marketing. So, you know, it ain’t all bad…
- You spend all day chatting on social media. This is the one that confuses me the most. I am prolific on social media when I’m working, within the realms of my job – watching and analysing. But, once I take the work hat off, I disappear completely for a period of time. I am a family man and I protect the relationship with my wife and kids fiercely, so when I walk away from the computer, you won’t catch me on Facebook. I work from home and it’s 7 days a week, virtually 365 days a year, making multiple posts over multiple platforms for multiple brands. I keep in touch with a lot of our artists and dealers on FB and most of my relationship building is done there, so when I walk away, I walk away. It’s that, or I’ll end up being divorced.
- Fundamentally, most people (and companies) do not understand the concept of social media marketing. Which, in terms of other companies is great!! Hahahaha – KIDDING! But, I spend a lot of time watching and learning on social media, seeing what others are doing, analysing what we are doing and then making decisions on how to proceed based on what I see. I do have to say though, it’s a big rush when I see some of the biggest companies in the world blatantly taking our style and doing their version of it. It’d be better if I got 10% of the fee though! I speak to a lot of people who are allegedly marketing experts and most of them don’t get it. Don’t get demographics, don’t get what it means to try to get into people’s heads in the best possible way. A few do, and when I find them, I talk to them a LOT!
- A lot of people want to take your job. I understand that, completely. I have a cool job and people can think they can do better. Especially on the graphical side. We’ve, well – I’ve, really honed the look of the range in recent years graphically. We made a conscious decision on our look and I’ve continued to produce the graphics according to that plan. I’ve lost count of the number of times I’ve read “Your pedals look shit mate” or something. It’s usually a graphic designer from the other side of the world who’s looking to get the work for themselves. Unfortunately, unless they want to do all the other stuff I do as well, it probably won’t happen. Because you see, we don’t all have one job at Wampler, we have about 4!
Thank you for listening to me ramble and for your support of this blog, this is my first one of 2018 and I hope to be filling your eyes and minds with more irrelevant crap in the future! Despite what I have written above, I genuinely adore my job and interacting with people as much as I do. It's one of life's simple joys to be able to connect with so many people, from so many cultures, from so many countries, each and every day...
... and, there is a lot more to this, but I'm not going to give all my secrets away!