Unlike me to start a blog post with the pure intention of starting an argument! But, you know, sometimes it just has to be done. For those of you who are unfortunate enough to know me in some way will know about my music preferences... My favourite players are on a constant rotation of being ‘the best’ in my head. There isn’t a day go by that I don’t listen to Gilmour, I have epic binges of Vai, Brent Mason is the ultimate studio musician I can think off, Jerry Reed is THE man, Randy Rhoads is immortal… Nuno has the right hand of the Gods.. etc etc. You know how it goes.
The strange thing about this, or maybe I should say “strange beautiful music” thing about this is that very rarely do I stand up and gush about Satriani, but in recent times I’ve been on a Satch trip that appears to be never ending. And it’s lead me to this conclusion. Joe Satriani is the ultimate rock guitar player.
Right, OK. So let’s get this out of the way. No one can EVER take away the impact of the three guys that made rock guitar what it is today, without them we simply wouldn’t have the music we have… So, Eddie Van Halen, Jimi Hendrix and Tommy Iommi. Accepted, vital. They are the heart of it all… but in 2018, are they the greatest?
Here is why I think Satch wins this title (of course, this is a massive subjective issue). Of course there will be dissenting arguments, however... I need to keep the word count down so I'll try to put it in bullet points, this could have been a definitive 20k word thesis!
When you break down what Joe’s music is, primarily you’ll find a shedfull of hooks. Little lead lines that you hum along too. And then right after that, some weird crap that no one can comprehend (at the time) will fall out of your speakers and you end up looking at the CD case (I’m thinking back here to when I first got his music in the 80’s) thinking “What the hell are you on?”. Then, more hooks, more melodies, more weird crap, melodies, hooks… This is where Joe wins for me, the melodic element. I mean, if you look at EVH and Vai, that’s the one thing they miss in their playing. Those hummable melodies that appear in EVERY song, usually multiple times. As musicians, we are constantly looking for melodies and hooks, Joe seems to have them falling out of everything he writes.
Joe’s playing is flawless, in every respect. Whether he be grooving along, sweep picking, tapping, legatoing (is that a real word?) or anything else, he does it perfectly. If you listen to ANY of Joe’s live recordings, or have seen him live, you’ll notice that he is complete control of his instrument at all times. How he manages to hold the whole thing at the edge of feedback in that way and only have it come in at certain times is beyond me… His right hand is permanently locked in, his left hand never seems to drop a note at all, basically, in terms of the physical act of playing, there isn’t a thing wrong.
This may not be a big one to those who are younger than I am, or weren’t into this style of music when it was released, but believe me, back in the day when Joe erupted onto the scene, it was like nothing we’d ever heard before. I was very fortunate as I was introduced to Joe’s music in the mid 80’s, I was early teens, and I couldn’t believe what I was hearing. I had heard Vai on DLR, I was well into EVH, Hendrix and all the others… but there was just something else unheard of here. I can remember with pretty well complete clarity the first time I put Surfin’ on, the title track was all well and good – but it was the following three tracks that confused the hell out of me. “Ice 9”, “Crushing Day” and “Always With Me, Always With You”. From that moment on, every album of Joe’s that I inhaled just blew my socks off. How many other people listened to “Mystical Potato Head Groove Thing” the first time and played it again and again thinking “What the hell was that and how the hell did he do it?”. Also, when we are talking about Joe being an innovator. Let’s remember, he taught Vai how to play, Alex Skolnick, Kirk Hammet (don’t go there, that’s another conversation, but if you want to, listen to Master of Puppets, And Justice For All etc and then stop talking) and so many other outrageously good players, you have to take note of the mans impact.
Who else can go out on stage every night, out Voldemort Voldemort and smile while playing like that. You gotta admit, he’s so damn cool it’s just not funny. Even at 61, he’s still a sizeable amount cooler than any of the younger crop of players out there today.
I’ve often heard that Joe is just one major scale away from being a major scale himself, maybe that’s why I love it so much, as I’m a fan of things being in a major key and even when he’s in a minor key it sounds major. I’m not going to delve into his theoretical approach via his concept of pitch axis etc, but everything is about the music and not just the mindless widdlewiddle that so many shredders rely on. This is where he sits apart from players like EVH, sometimes on EVH solos it’s just insanity and all over the place, in the best possible way, but with Joe it always feels like it’s just the song but in solo form. The only people who come close to constructing solos in this way, maybe Andy Timmons or Nuno Bettencourt.
Dude, he taught Steve Vai. End of argument.
As you can imagine, I’ve been writing this while listening to Joe, in particular, the Live! album from 2006. In between grabbing my guitar to play along, or the epic amounts of air drums I’ve been subjecting my wife and kids too (much to their amusement) and generally blubbering on about something that I have no right too, or been able to articulate properly, because it’s all just opinion and you know what they say about opinions. And what they are like. But, I ask you this… put personal favourite’s aside (Joe is not my favourite, at least not today, but who knows what tomorrow will bring?) and think about the wider scope of modern rock guitar and the person who has been consistently updating the genre for 35 years. Once again I’ll refer to the main arguing points… Vai: technique, stage presence, insanity… the top of the tree. EVH: Without him there would be none of this I expect, he broke the mould, but he only broke it once. Hendrix. In my own (highly contentious opinion) he was a blues player, although once again, without Jimi there wouldn’t be the others (but then again we can take that all the back to Chuck Berry and further). Who else? We can list and discuss them all, but when I really think about it all as a whole, it always comes down to one man. Joe Satriani.
Now, as the much-overused meme says… “Change my mind!” - but before you do, watch this. This has absolutely everything in it and just shows what a master of his instrument he truly is...
What is it about classic or vintage gear that just oozes mojo? In general, many of the circuits aren’t made of magic unicorn dust or rainbow farts and hen’s teeth; just electronics soldered together that culminate in a particular circuit. These parts aren’t necessarily designed to be used with music-related devices, but over the years that’s what’s been adopted by the industry and progressed even further into modern technology. So, what is “mojo,” and why does it play such a huge part in our gear selections? It dawned on me the other day as I was taking stock of my gear, looking at what I would be willing to move (for space and to have a bit of extra spending cash), and things that I immediately will not sell in any way, shape, or form. I think it comes down to mojo, which is a combination of several factors. It made me start looking at WHY I’m keeping the gear I’m keeping, and so easily “thinning the herd” so to speak on some other things.
Several of my friends and I were discussing vintage gear in a group chat, and lust for various pieces of classic gear that are essentially unreachable in our lifetime (financially). The more I thought about the cost. However, I started questioning why I would want something so freaking expensive? One part is nostalgia and kind of a hive-mind of what we grew up around. Many of the older guys we idolized in high school always lusted after vintage instruments, and I think it keeps being handed down through the generations. Again, it goes back to reflecting gear communities and the thought processes behind them (even pre-internet days). 1958 and ’59 Les Paul’s are considered the holy grails of the Gibson world and the idea of playing or owning one seems incredible. Same with an original ’57 Strat, or a ’68 Fender Paisley, or whatever you’d like to use as the defining unobtanium, magic instrument of love and lust as your example. Many were lucky enough to be around to experience those instruments when they were new, but as time goes on fewer players are around that have owned yet alone played a true vintage instrument. But that’s the thing; many people still lust for them despite having never laid their hands on one. Why is that? Well, mojo of course!
The IDEA of holding an instrument that old would feel like holding an ancient relic from civilizations long gone. I’ll admit that I don’t know a load of vintage instruments, but I’ve heard a lot about them lately. Paul Reed Smith did a live video in the U.K. when people asked why a vintage Strat was so great, and his answer was “Because those guys knew what they were doing.” It’s apparent because the designs haven’t changed much at all in over half of a century. At the same time, I’ve also seen many people saying that many of those old instruments are inconsistent and that some are magic, but some don’t click for lack of a better way to describe it. Despite the proposed inconsistency, some are willing to pay tens of thousands of dollars to own a piece of history. I suppose it’s about collecting anything, preserving history for future generations and all that. It’s also a very cool talking point to be able to show off that cool, now-rare gear. The same goes for pedals. The Klon Centaur is probably the most famous of all of them, and despite being a relatively simple boost and overdrive, it’s an item of lust for MANY people (and a point of contention for many more).
These pieces of gear fetch massive costs in the used market, and subsequently, many companies have tried to take the tried and true formula that players lust over and create a modern, relatively affordable (comparatively) version for the current generation that captures that nostalgia and inherent mojo. Some get excessively close in recreating the feel and response and tone of the originals, some take them to new extremes and approach the old as a springboard for creating something grounded in nostalgia, but with modern amenities. It’s the reason why we (Wampler) have two variants of klones, as well as dozens and dozens of other companies as well. It’s the same reason so many places make strat and tele-style guitars. Are the tones quantifiably different? In some cases, yes, in some cases no. There are many people on the internet that would argue that other companies than Fender make a better strat, while many believe there’s nothing like the classic. Are vintage tubescreamers from the early 1980’s completely better than the ones available today? Likely not. There may be a 5% difference or so based on part tolerances and a wider variance in manufacturing, but they’re subjective… and that percentage factors in when you’re looking at substantial differences between the costs. At that point, it’s just a personal decision as to how much that sound and difference means in monetary value. Is it worth *paying* for “mojo”? That’s up to the person making the payments!
I’ve got a few pieces of gear that are purely sentimental and will be intended to be heirlooms for my kids because they are either unique and quirky, have some form of emotional connection (such as my first MIM Strat) or completely special (gifts, etc.). In the end, it comes down to the tone and how it feels to play it for each person. For me, mojo is that smile I get when I plug into a piece of gear, and it sounds great, responds great with the rest of my rig and does EXACTLY what I’m hoping it will do. It’s the feeling of nostalgia, how playing through a piece of gear makes me feel connected to an era, or a guitar hero that I’m a massive fan of. It’s not quantifiable magic, but it hits the spot for me, where it may not do anything for anyone else. That mojo is self-driven, and I’ve bonded with pedals and guitars that were considered “budget-level,” along with not falling in love with pedals and guitars that are obscenely expensive and theoretically there was no reason NOT to love it. In the end, I can’t say that for me, mojo can necessarily be bought. It’s just the right time, the right feel, the right tone, the right look that grabs my attention when I plug in.
I’m pretty old – currently staring down the barrel of being 45… So, I groan when I get up from the sofa and my idea of a great concert (as someone attending) is whether it is seated and how easy the access is to the ‘facilities’. Whereas this may sound terrible to some (especially me to be honest), it does mean one thing – I’ve been playing live since I was 17 so I’ve been thinking about this kind of stuff for a long time. Along the way, having done over a thousand gigs, I’ve picked up some knowledge about some things that I might not have thought about before.
This week I want to talk about speaker placement when you perform… When I was a nipper, before the gig time, I had to keep my sound levels down low at home, because – you know, parents. I quickly found out the best way to do this was to lean my amp back (up against the wall) so the centre part of the cone was pointing at my ears. During this time, I wanted to be Jannick Gers before I knew that Jannick existed… basically, I wanted to stand between Smith and Murray on your bog standard Iron Maiden world tour. My bedroom came complete with a full-length mirror so quite often I was stood with my foot on the bed in that classic “on the monitors” way and other various poses the band are known for admiring my potential for being in the band... It was during this time I realised that where the speaker was pointing made an enormous difference to how I heard my guitar. It was either muffled if I wasn’t dead on, or bright and clear when I was. Based on this experience when I started with my first band I used to put my amp on stuff to make sure it was at head level as much as possible – I found that not only was it the best way to keep my stage level down but also the very best way to know that the people out front only heard what I was hearing. From there I went on to live mix large bands around the circuit which taught me also that in regards to upper mids and high end, speaker placement is absolutely everything. The lower the frequency goes, the more omnidirectional they become (this varies with speakers size) so you can put them anywhere and they’ll be heard, but those high ends have to be facing the right direction and high enough to literally go over the head of people, otherwise anything further than 10 feet from them with people in front of you, they are just gone.
Now, any self-respecting guitar player will be able to tell you that the best tone you get from your amp (providing you aren’t on a weak hollow stage) is to have your amp on the floor, but this is a nightmare for the people out front – you can’t hear your top end if you have your tone going into your calves, and also, if you are anywhere near the drummer you have to be literally twice as loud to hear yourself. I can’t begin to tell you how many times I’ve seen a band where the guitar amps are on the floor and the first few rows have been slaughtered by sheer volume and gnarly top ends while the player thinks he sounds incredible.
With all that in mind, where do you put your speakers when you play live? Are they on the deck, or are they elevated? The current band I’m ruining is set up like this, my cab sits on top of a flight case, it’s a 2x12” (and I have it vertically) with the head on top. This means that because I am stood anywhere between 1 and 10 feet from my cab (usually about 2 or 3 tbh), at all times the top speaker is sitting close enough to head height for me to hear it properly. I have to have my cab a certain way ‘up’ as one of the speakers is truer on the higher end and the other is more about warm mids and lows. The top speaker has to be looking at my head, so I can keep the high end under control. As I play in a band that borders on country music, I have my cleans set on very clean with some sparkly high ends going on, so I sit on that verge of being shrill if I am not careful. I am so paranoid about this that I often hold my nose and blow down it to pop my ears out to ensure I am hearing all the highs properly… Something Mrs Wilding finds most amusing!
My current live speaker set up... vertically aligned so I can hear what I am doing... I don't play shoegaze, I promise...
Well, that’s the story part of the piece out of the way – what about the facts that support it, because we all like the sciencey facts part, right?
Speakers, and the frequencies that they protect vary in directionality. The higher the note, the more directional your sound will be projected. Here’s a little test… play a low E note and then one as high as you can straight after. Do that stood to the side of your amp, then at a 45 degree angle, and then right in front (also do this crouched down if your amp is on the floor). You’ll notice that the low-end notes sound pretty identical in all three but the higher notes will sound much duller when you are at the side.
Most guitar amp speakers are 12” and they demonstrate ‘beaming’ at about 1335hz – that is the frequency they become immensely directional. So, everything below that will feel a lot more omnidirectional. To put this in real guitary terms, a tubescreamer has a hump that is most prominent at 732hz and that’s considered to be a mid-range bump - upper mids is generally thought to be between 1khz and 2khz so everything above the midpoint of your upper mids is being protected in a strict direction. Now, think about standing on a stage with your amp on the floor about 5’ behind you. There is an enormous chance you are not actually hearing the high end of your amp properly, so your tone will be brighter than you think.. chances are you compensate for this by increasing the treble control on your amp/pedals. Now think about all those people who are standing on the floor about 15’ in front of you. Yep, it’s your high end that’s actually hurting them and ruining their night!
There are several companies that try to put a stop to this happening, most noticeably the Deefleex, it provides a deflection panel that sends your upper frequencies up to your ears - this is great - but in order to work properly they stick out quite a bit from your amp, so unless you are playing on a bigger stage, you just can’t use it as it will get in the way... if you don’t have that problem though, this simple solution could make a world of difference to your understanding of how you, and your audience, hears your tone.
While we are talking of speaker cabs, here’s another thing to consider… how you have your cab laying. If you are using a 1x12” cab, the sound will spread out evenly in all directions (this isn’t strictly true, but for the sake of this piece let’s keep it simple), but if you are using a 2x12” cab it will react quite differently. If you have the speakers in your cab aligned horizontally, you will get a bigger spread ‘up and down’ than if you put them vertically which will spread the sound wider. This is why I have my cab elevated off the ground and vertical, so the cab will spread more to the sides that it does up. If I had to put my cab any lower I would put it so the speakers are horizontally aligned, so the sound goes up more. For me, in a band that plays smaller venues, the dispersal of the sound to the sides is WAY more important because there won’t be enough room for a horizontally aligned cab to fill the room with sound. And there’s no point in taking all this gear to a gig if only a few people directly in front of me can hear it, right?
When you are lurking on as many gear forums that I am (it’s no wonder my sanity is often questioned) you start to notice patterns forming, you see the same questions come up, and quite often you get to see some great answers and also some terrible ones. I was explaining to Mrs Wilding a couple of weeks ago that at times it feels like I’m in a room with about 100,000 other people and I can hear all the conversations in the room at the same time… Sometimes, the conversations just pass you by but others stick out, especially when you hear the same conversation happening over and over again.
One of those topics that comes up time and time again is “boosts” – the different kinds and where to place them, even which one… so I’m going to write an answer at my level, which is idiot level, to try to explain it all. This may contain information you already know, but hopefully, it will contain some information that you haven’t consolidated yourself yet so there may be something useful in here for you!
When you boil it all down, there are (in my opinion), 3 kinds of boosts that guitarists favour. A clean boost, a treble boost and what’s often classed as a dirty boost, this could be called a coloured boost, or a tone shaping boost or a multitude of other names. The main consideration when deciding which is for you is what you fundamentally want it to do, and where you plan to put it in your chain. My own live rig runs two boosts, one pretty well up the front and one right at the back. Unsurprisingly, they are both Wampler – the Tumnus Mini sits at the front (after the compression and pre-gain modulations) before the main gain stages and the dB+ is right at the back (well, it sits before the reverb pedal but that is an always-on pedal so it doesn’t count!) and acts as a literal volume boost.
The thing that kinda makes me smile is when someone asks online “Recommend me a clean booster” and the thread instantly fills up with shouts of “EP Booster”, “Tumnus”, “TS” and the like and more often than not no one will stop to ascertain what they need, it may be that they need a dirtier boost or not. I would say that 99% of the time the dirtier version will be better, but you know….
The clean boost does just that. It boosts the output of the signal coming in before it goes out. A lot of them are sold on the basis of a HUGE amount of boost, and for me, that kind of goes against the intention of them. Putting a clean boost in front of your gain stages will just increase the signal going in causing them to clip quicker, so you kind of get more of the same – where’s the fun in that? So, in my opinion, clean boosts are much better situated at the very back of your chain to ensure that when you go in for a solo, everyone can hear you over the rest of the band. Of course, this is not a hard and fast rule, a lot of people love their clean boost in front (especially if you are driving amp gain) because, well… they love their tone. So, happy days. But, once you start enjoying the beauties of a dirty boost it’s hard to ever go back to clean for pre-gain. In a nutshell, the classic clean boost will not add any clipping and it will NOT change the EQ of the signal, as EQ and clipping are so closely connected when you think about pedal dirt, it’s hard to separate them fully.
Kind of self-explanatory… takes the higher ranges of the tone and boosts it, this will in turn cause whatever sits behind it to clip into overdrive much quicker based on the frequencies that are hitting it.
Now, this is where the real fun starts, well it does for me anyway. Thinking about it, I actually use 2 dirty boosts in my rig as I run the c2 side of the Paisley Drive Deluxe into c1 and only tend to use it for high gain stuff… So, why do I do this? Well, it’s all about the options it gives me with tone shaping, and how it makes my guitar feel under my hands. The amps I play with are set at totally clean at all times, so when it’s just the Tumnus that is on it kind of gives it a little nudge, adds very little gain (clipping) and the volume is set to unity. So, it’s not really pushing the amp in any direction, it just throws a gentle EQ curve across everything while giving it a little bite. It’s barely noticeable on the clean sound, but when it’s put on when the PaisleyDog is engaged, it fills it out SO much I can’t really describe it. Everything is warmer, fatter and it really pushes it forward. Not in a way that it makes my guitar sound louder, just fuller. When I then kick in Paisley Drive side (which is effectively set at full TS mode) the combined boosting of the TS frequencies and the K style frequencies produce a wall of sound that is huge. As I use a programmable looper in my rig, I have the following combinations available to me…
1) Clean, 2) Tumnus, 3) Paisley Dog, 4) Tumnus -> Paisley Dog, 5) Paisley Drive -> Paisley Dog 6) Tumnus -> Paisley Drive -> Paisley Dog.
Main Dirve section on the right (c1) with the TS boost on the left (c2)
My hidden boosts. dB+ for final solo boost and Tumnus Mini for pre, pre boost.
Now, the Paisley Drive is set somewhat different than the Tumnus, it’s set just above unity volume with a little more gain applied so when it hits the Paisley Dog side, there is an increase of overall gain as well.
With this in mind, how does all this work technically? The best way to think about dirty boosts is that it’s not about adding clipping to the chain, well, it is, but it’s more about the EQ shapes that they provide into your core signal. EQ is everything! As the Tumnus is a K style and the Paisley Drive is TS style (in one of the modes, and that’s the mode I use it in), I’m adding a largish amount of EQ to my tone when they are kicked in. The TS brings in a hump that centred at around 723hz and the Tumnus centred around 1k (these can and will change when you use the tone controls so that’s not gospel), the change in the character and depth of the main overdriven tone is quite remarkable. It does bring in a little clipping (gain), but you know, what it mostly brings is a jump in response from the EQ stacks, so I can easily control the feedback point and sustains for ever. When people look at the settings on my pedals they are quite surprised how low the gain is set on each, because when they are stacked, the inherent EQ shapes are bringing the gain that’s already there front and centre, with a much more 3D depth... that’s not how it works, but that’s how it feels.
If you are thinking about a booster pedal, think about what you really need it to do and where you should place it in your chain. Are you after a literal boost for your solos or are you looking for something that changes your tone into something else. The vast majority of people want the latter I think, so the choice then is which voicing you want to bring in – most people instantly think about a TS or a K, but then again there treble boosters (that explode those higher frequencies that bring the character of the subsequent drives/gain stages to a whole new place), or pedals like EP booster that bring another element of width and fullness of its own character, I’ve seen a lot of boards that have an EP at the start and at the back, purely because the warmth it brings also sounds great as an end of chain boost as well.
As I’ve now been using the double boost pre-gain for quite some time now, I’m pretty certain I won’t change as it works so well, but, the older I get the more I start to think of downsizing, so who knows? Maybe we need to do a triple pedal that utilizes both kinds in a single box with one killer core gain stage at the end (I wish I was famous, I would totally have that as my signature pedal). With all this in mind… what is a clean boost in your mind – it is about clipping? Is it about volume? Should EQ play a part in this?
A question we get asked a lot is “how does someone become a signature artist and get their own pedal?”. Well, as with everything else, there is no rule book, but if there was one it would contain so many variables it would be impossible to give an explanation of the sure-fire route.
Right now we have a signature pedal at proto stage, one in ‘headscratching’ phase, and another in the negotiation phase, so it’s safe to say that this is subject that’s in my head a lot at the moment. So, for my own benefit in the process of consolidating all the information, I can give you a run-down of what is needed.
Let’s start at the business end of things. Why does a company bring out a signature unit? The obvious answer to that is the mysterious phenomenon known as “exposure”. If you look at our first two, Brent Mason and Brad Paisley (who now has 2, the regular and the deluxe), it’s easy to see why we did it. We were a very young company when Brent and Brian worked on the original Hot Wired, and when it was released it instantly gave us a good reputation and a great platform to market the brand from, and go on to have the brand come to the attention of a lot of people, myself included. I cannot begin to tell you what this pedal did for us as a company… Brent is one of the most respected musicians in the world, so to have his name on a pedal and have him use that pedal on countless recordings was massive to us. A couple of years later, we launched the Paisley Drive (the first release I was involved in) and that exploded the brand to a much bigger audience around the world and it’s safe to say that the high-end pedal world was now completely aware of Wampler and what we could do… 3 years after that, we did the signature pedal - the Dual Fusion - that made everyone say “What?” and has gone on to become one of the best-selling Wamplers of all time.
Tom Quayle was a relative unknown at the time, big amongst a certain genre of players (who followed him fanatically), but to the rest of the world, unknown. What we wanted from Tom was to not only bring the pedal into his genre (which was exploding), but also be part of a pedal that he was already using (although in separate units) that we felt could be massive to the market – provided we could match up our vision for it with his (which luckily for all involved was extremely simple, it was great fun working out how we wanted it and thinking up the features at the time what were revolutionary). He had found his tone with the Euphoria and Paisley stacked, and we knew that a dual pedal with these two elements (althought modified to suit him and the single pedal format) would be enormous. Also, having got to know him, we knew that he would market the living daylights out of that pedal at countless trade shows, videos, social media outlets, and just about everywhere else… Tom is one of the most hardworking guitar players I know that is often appearing at seminars, shows… just about everywhere around the world. We also knew that providing he stay true to himself (which to anyone who knows Tom knows that is what he always does) at some point in the future the rest of the industry was going to catch up with us and his name and picture would all over the place.
What does all of the above mean when looking at it closely it? Well, to a signature artist you have to fall into 1 of 3 categories:
- Is their idea for a pedal so unique and original that you have to sign them up then and there to being this piece of genius to market? (extremely unlikely, I would say impossible – “Hey man, I’ve got a great idea for a new pedal, no one has ever done this before”… the reality is – they may not have done it, but I can almost guarantee you that one of us would have thought about it at some point and gone on to discard the concept.)
- Is the artist in question so famous, and relevant, that just having their name on your pedal will explode your brand around the world? (unlikely, but when they come along, happy days – I mean, no one in their right mind would turn down a superstar like Brent or Brad.)
- Is the concept of the artist/pedal combination something that people will relate to - and will the artist network/promote you so much that the amount of traction gained from your combined marketing efforts going to make something truly special? (the most likely)
Now, it’s fairly obvious that as of today, we’ve had two #2’s and a #3 in our list. A lot of people mistakenly think that in order to get a deal you need to be #1 (everyone thinks they have THE next big idea which is usually, well… not so big), a lot of the people who think they are #2 are usually a few years past that point of their career (or are in no way big enough to even think about it) so think it will be a steady income stream for them for doing nothing, yet no one thinks about the concept of #3.
In order to be a signature artist, you have to have something special. Yes, you need to have the talent and ears to make it even to discussion stage, but what about the rest of it? To do it, and do it successfully, you have to work HARD to get there and even harder to keep it going… The main thing to remember that as a business we like to sell a lot of pedals and it is an aggressive marketplace out there with countless elements working against you. We’ve found that the people who even make it past the initial nanosecond of consideration are not in the least bit concerned with the monetary aspect (the commission) and are only interested in realising their vision for their sound by working together, combining ours and their marketing platforms, and most importantly… the vision for the future of both ours and their brand. In a nutshell - you have to jump in with both feet and take a ride with us, and sit right up front!
As you can imagine, I’ve seen a lot of people make a pass at us for signature units, Winter NAMM is a classic one where a lot of players are walking around in dark glasses trying their hardest to be noticed whilst looking like they are trying not to be noticed - and this year, most of the time, all I wanted to say to them is this: “You see that guy over there… the quiet one with the new signature Ibanez, yeah… him. He’s called Tom. Be like him.”
Over the weekend, everyone’s favourite member of the Wampler Pedals Tone Group on Facebook asked this simple question.
“What is good tone?”
When I opened up the list of answers, I was almost in dread as I was expecting an argument of epic proportions about individual personal opinions but was delightfully surprised at the answers (although I shouldn’t have been, we have a great bunch of people in there). I thought I would collate a couple of the theories here (with some direct quotes - so, don’t shoot the messenger), cross-reference them with what is in my head, just to open the discussion further.
Before we go into it - here’s my favourite comment of the thread “I’ve heard it’s in the fingers. Maybe that’s why people put their fingers in their ears when going to loud gigs? Always chasing that tone”.
The overall opinion of the thread was that it’s a subject issue – “The tone you like” (one of the more succinct quotes), but I got to thinking, this really does matter on who/where/when. Is it when it is either appropriate for the band, the song, the player or the audience?
One of the wonderful things about being a little older than I’d like to admit (but still not old enough to look old, I hope), is that you get to revisit the favourite tones of your past and dissect them with more experienced ears. Case in point, Mrs Wilding found a great gig on the digital TV box thing – Gary Moore: One Night in Dublin and his guitar sound was immense, really thick and full, everything you could want to hear from Gary Moore when he is in rock mode… I spent the next however long regaling to Mrs W about the Thin Lizzy album, Live and Dangerous, saying that the tones on that recording were much more classy than Gary’s etc etc. So, eventually, I downloaded the album to my phone and we listened to it in the car this week. She just looked at me and said “Yeah, it sounds good, but I prefer Gary…” and doesn’t really want to listen to it anymore. This made me think a little. Am I listening to it still with the ears of the person I was 30 years ago, or can I listen to it afresh? I’ve listened to it over and over since and I’ve come to the conclusion that even after all these years, for the moment in time (recorded in 1978) it still represents incredible guitar tone. I have no idea what Gorham or Robertson had in between their fingers and us, it sounds like Les Paul’s and Marshall’s, but I don’t actually want to know… I just want to listen to it and think “Yep, 1978… that’s great tone”. Does it stand up to the tones from 2008 when Gary was ripping through modern amps with pedals helping out? I think it does because it’s a moment in time and maybe not one that everyone can appreciate.
Another one I always come back to is Iron Maiden’s Live after Death… compare that to later Iron Maiden albums where the guitar sounds aren’t so raw, now… is that because when I got Live After Death it was unlike anything I’ve ever heard before and still brings those memories back, or is it because they had a better live tone in the 80’s? Anyone have any opinions on that, or am I alone with this? Is my memory playing tricks on me, because even today, I think it sounds just incredible.
One of the comments that made me stop to think was this… “Whatever fits the song and makes the song better. Jimmy Page had horrible tone that worked in fantastic songs.”. This has always been an issue with me with Zep, I adore the songs and the playing, but some of the guitar tones have been kinda ‘meh’, almost like some of them were badly recorded demo’s. However, if the guitar tones had been different would it have had an adverse effect on the music itself? Sometimes, the tone works for the song perfectly even if it’s not a tone that excites your ears personally. Listen to the tone in Kashmir objectively, is it great when it’s on its own? But as part of the song… is it just perfect?
The simple truth about guitar tone was perfectly wrapped up in this quote – “As far as what the rest of us like, it's subjective. But, if you find a sound that inspires you to play and you play better as a result, that is good tone.” – when I feel my tone is on point and my guitar is reacting the way I want it to, then I know I play better, there is something magical in there that just excites the brain and you play better for it. Once again, Mrs W comes into the conversation as she says after some gigs “You sounded great tonight, I could hear it in your playing”… However, do the drunken rabble that is dancing around in front of us aware that my rig is different from the guy who played in the band before me, with his USA strat, vintage TS-9 and a Deluxe? (not that I am knocking that rig, not at all, it’s just not me). I think of some them do, but most don’t, they just like what they hear and react to it.
There is a lot of talk about great tone, every day, in every format, on every forum you care to visit. The main question for me is this – is the great tone for you personally or the people who have to listen to you, and if it IS for them, how far will you go to give them what they want? Great tone is a moment in time… Like the Lizzy album, the Maiden album, EVH on the first two albums, Nuno on Pornograffitti, everything SRV did, BB King at the Regal, Every note ever played by Andy Timmons, Cliffs of Rock City by Paisley, Gilmour on The Wall… but, if you take those tones and put them somewhere else, will they still work? I’m going to go out on a limb here and say this - Great tone is just something that makes the song what it is, it doesn’t matter if anyone else likes it or not, it’s just about the end product, and if the end product works, then surely it’s just good tone.