A question we get asked a lot is “how does someone become a signature artist and get their own pedal?”. Well, as with everything else, there is no rule book, but if there was one it would contain so many variables it would be impossible to give an explanation of the sure-fire route.
Right now we have a signature pedal at proto stage, one in ‘headscratching’ phase, and another in the negotiation phase, so it’s safe to say that this is subject that’s in my head a lot at the moment. So, for my own benefit in the process of consolidating all the information, I can give you a run-down of what is needed.
Let’s start at the business end of things. Why does a company bring out a signature unit? The obvious answer to that is the mysterious phenomenon known as “exposure”. If you look at our first two, Brent Mason and Brad Paisley (who now has 2, the regular and the deluxe), it’s easy to see why we did it. We were a very young company when Brent and Brian worked on the original Hot Wired, and when it was released it instantly gave us a good reputation and a great platform to market the brand from, and go on to have the brand come to the attention of a lot of people, myself included. I cannot begin to tell you what this pedal did for us as a company… Brent is one of the most respected musicians in the world, so to have his name on a pedal and have him use that pedal on countless recordings was massive to us. A couple of years later, we launched the Paisley Drive (the first release I was involved in) and that exploded the brand to a much bigger audience around the world and it’s safe to say that the high-end pedal world was now completely aware of Wampler and what we could do… 3 years after that, we did the signature pedal - the Dual Fusion - that made everyone say “What?” and has gone on to become one of the best-selling Wamplers of all time.
Tom Quayle was a relative unknown at the time, big amongst a certain genre of players (who followed him fanatically), but to the rest of the world, unknown. What we wanted from Tom was to not only bring the pedal into his genre (which was exploding), but also be part of a pedal that he was already using (although in separate units) that we felt could be massive to the market – provided we could match up our vision for it with his (which luckily for all involved was extremely simple, it was great fun working out how we wanted it and thinking up the features at the time what were revolutionary). He had found his tone with the Euphoria and Paisley stacked, and we knew that a dual pedal with these two elements (althought modified to suit him and the single pedal format) would be enormous. Also, having got to know him, we knew that he would market the living daylights out of that pedal at countless trade shows, videos, social media outlets, and just about everywhere else… Tom is one of the most hardworking guitar players I know that is often appearing at seminars, shows… just about everywhere around the world. We also knew that providing he stay true to himself (which to anyone who knows Tom knows that is what he always does) at some point in the future the rest of the industry was going to catch up with us and his name and picture would all over the place.
What does all of the above mean when looking at it closely it? Well, to a signature artist you have to fall into 1 of 3 categories:
- Is their idea for a pedal so unique and original that you have to sign them up then and there to being this piece of genius to market? (extremely unlikely, I would say impossible – “Hey man, I’ve got a great idea for a new pedal, no one has ever done this before”… the reality is – they may not have done it, but I can almost guarantee you that one of us would have thought about it at some point and gone on to discard the concept.)
- Is the artist in question so famous, and relevant, that just having their name on your pedal will explode your brand around the world? (unlikely, but when they come along, happy days – I mean, no one in their right mind would turn down a superstar like Brent or Brad.)
- Is the concept of the artist/pedal combination something that people will relate to - and will the artist network/promote you so much that the amount of traction gained from your combined marketing efforts going to make something truly special? (the most likely)
Now, it’s fairly obvious that as of today, we’ve had two #2’s and a #3 in our list. A lot of people mistakenly think that in order to get a deal you need to be #1 (everyone thinks they have THE next big idea which is usually, well… not so big), a lot of the people who think they are #2 are usually a few years past that point of their career (or are in no way big enough to even think about it) so think it will be a steady income stream for them for doing nothing, yet no one thinks about the concept of #3.
In order to be a signature artist, you have to have something special. Yes, you need to have the talent and ears to make it even to discussion stage, but what about the rest of it? To do it, and do it successfully, you have to work HARD to get there and even harder to keep it going… The main thing to remember that as a business we like to sell a lot of pedals and it is an aggressive marketplace out there with countless elements working against you. We’ve found that the people who even make it past the initial nanosecond of consideration are not in the least bit concerned with the monetary aspect (the commission) and are only interested in realising their vision for their sound by working together, combining ours and their marketing platforms, and most importantly… the vision for the future of both ours and their brand. In a nutshell - you have to jump in with both feet and take a ride with us, and sit right up front!
As you can imagine, I’ve seen a lot of people make a pass at us for signature units, Winter NAMM is a classic one where a lot of players are walking around in dark glasses trying their hardest to be noticed whilst looking like they are trying not to be noticed - and this year, most of the time, all I wanted to say to them is this: “You see that guy over there… the quiet one with the new signature Ibanez, yeah… him. He’s called Tom. Be like him.”
Yesterday I had a guitar lesson with Brent Mason. I need to say that again, out loud, because it doesn't feel real. I had a private, one on one, guitar lesson from Brent Mason.
As you may have guessed, o regular reader of thine blog, there is a story attached to this (don't all my posts?), so I will abridge it as much as possible... I've been playing the guitar for as long as I can remember, literally. My brother (who is 3 years older than me) had a cheap nylon string and I always messed around on it, watching him and our friend Rob work stuff out, and then once they left the room instantly copy what they did. I've always learned by stealing others licks! When I hit my teens, I got my first guitar, this was the mid 80's so it was all Iron Maiden for a couple of years and then Satriani happened, then Vai.. and that was that. I was a shredder. I shredded morning, noon and night, a true bedroom rockstar complete with Brian May style hair and an Ibanez Jem. After years of working that stuff out and playing in pub bands I got bored. Completely, so, I effectively gave up. My social life still revolved around the music scene so I was always at jam nights and it was at one of those nights my life was forever changed.
I have complete lucid recall of what happened. It was a Monday night, early(ish) 1998. In pubs I usually shun company and peel off to be on my own, it's harder to offend people that way, and all of a sudden I noticed this beautiful guitar tone coming from the P.A. It was before the jam started, the background music was on, and I just listened. As it came to an end I realised I was captivated and looked around for the guy who put the music on. And then another piece started, stopped me in my tracks again. I listened for a while, it was beautiful - the phrasing... the tone... the musicality. I was in love. I went and found the guy who put it on, Rick (who I am now in a band with) and I asked him who it was - he said the unforgettable line of "A session player from Nashville, Brent Mason, he's on everything - this is his solo album. The next track will blow you away!". Just as he said that, the next track came on and I was blown away. Anyone who knows the album Hot Wired will know that those three tracks were "Caymon Moon", "Mellow Midnight" and "Blowin' Smoke". If by some insane reason you are not familiar with this album, I (you'll see why I say that later) stream it on brentmason.com, here. This moment restored my passion for guitar, for exploring the guitar and guitar music in general. Don't get me wrong, I still love the shredders and to shred, but a part of me will always be in gratitude to Brent, and of course Rick, for opening my eyes to another style of playing. The thing you have to remember is that country music just isn't popular over here, so the radio never played the songs he was on, I just never heard him, or of him, before.
Now we fast forward, I went off to University that year, played the album to death, worked out as much as I could, and tried to play like him. I finished Uni, got married, had kids, and sold most of my gear to buy nappies and shoes. Such is the life of modern parenting. In 2008 Facebook started the whole "like page" thing (as it was called then) and I wanted to do one for Brent, as there wasn't one. So, I contacted him through MySpace (lolololz, yeah, it's that long ago) asking for him permission for basically something I was going to do anyway, but I'm English, so I try to be polite when I can - he answered within about an hour, saying he was cool with it and to contact his wife, Julie, for content. So, nervously I contacted them both, got loads of pictures from them and away we went. As I started to sort through the materials to put on the page, avidly googling him, I kept coming across this pedal called the Hot Wired by some bloke called Brian Wampler. So, me being me, I messaged him asking for details etc... he answered back and well... you can see how that went. Safe to say Brian and I got on, and we have a long running joke about who is his biggest Brent stalker... Anyway, after a while Julie asked that if I could use the content I had collected for the page to put in a new website for Brent, just needed something static, nothing mega, just a communication portal, so I did it. There was I, a no one from Devon, making a website for one of the greatest session players, and musicians in general, alive today. This lead Brian to ask if I wanted to do the Wampler site... and that's where that started. So, I got my job at Wampler via Brent Mason.
Over the years I've got to know Brent and Julie quite well, we are long distance friends, we keep in touch - I maintain the website still and try to sell as many Hot Wired's as possible, around my 40th birthday and to say thank you for all I have done, Brent gave one of his new PRS Brent Mason signature guitars saying "Do with it as you want, you can keep it or sell it, it's yours". This was a really nice touch, they knew we have no money to spare so he was giving me the option of making a fast few quid... obviously, I didn't, it's my pride and joy and I cannot imagine gigging without it.
All this brings us to 2017. Julie has said to me that Brent was considering giving private Skype lessons and could I give advice, so I offered my thoughts on quality of sound, how to get it, and what I would expect if I was paying for it... and then a few weeks later I find myself sitting in front of my screen, waiting patiently when the magic call arrived on my Skype!
Obviously, over the years, I've stopped seeing Brent from the fanboy perspective (mostly) and just 'Brent', but I must admit, seeing him on my screen with the '68 and hearing him talking to me kinda blew me away. We initially caught up briefly (we've met before, at NAMM etc - that prompted the now infamous "Let's look like we are about to start a fight picture" and have spoken on Skype quite a few times), asked about family (he quickly said hi to my wife and kids who were floating around), and he asked about the PRS, and then what I wanted to learn from him. I imagine that many people in that situation will say "Show me how to play 'I don't even know your name'." (or as Brent brilliantly calls it 'the waitress song') but I didn't want that, I can play most of it but the thing that has always floored me about Brent is his note choice and his phrasing. So, I asked him about where all that comes from, which can't be an easy thing to answer, because he just does it. It is his style and I'm asking him to explain a thought process. Not easy, but I'm delighted in the fact he instantly understood exactly what I wanted to know and really opened up about everything. Now, I know some harmony so I can say about the Mixo mode, the dominant 7th and how the chords roll into each other, but what I didn't know was the way he constructed his playing around that and so many other things. He explained fully what he saw in terms of the neck when constructing his lines, how he uses open strings to make them sound interesting, the influences that are behind his playing (I have homework!) and how it falls into place around the rhythmic patterns that exist in his head when playing, what he uses to balance it all, the lead notes, the blue notes, the outside notes, the chromatics, everything that makes him, 'him'. We went over the hour mark, it was closer to 1:20, because once we got going it was hard to stop - the man was beyond generous with his knowledge and imparted it perfectly. I'm not going to tell you what he said, you'll have to have your own lesson with him for that, but I've come away with a completely different thought process about constructing my own voice in guitar, that's twice he's done that to me now. All I say is this, when being Brent Mason, you don't think like any other guitar player I can think off, you think differently, and that through process is available to you. He will tell you what he does and how he does it, now, if you are a Brent fan, isn't that the greatest thing that can happen to you musically?
If you want to have your musical world turned upside down and your imagination fired, or just want him to show you how to play Hot Wired, than you simply HAVE to do this. He tells you exactly what you need to hear, not necessarily what you expect, but what you need. I get the feeling my playing is going to change radically over the next few weeks, as I have a completely different approach to country guitar playing now... My head has been melted. Imagine what it would have been like if you asked him about his approach to Western Swing or Jazz (which, let's face it, is what he's best at)... I expect my head would be melted completely away...
Since early on, Brian has been a major fan of country music, and the one person synonymous with country music and Nashville is one of the most renowned studio musicians in history, Brent Mason. Brent’s style, touch and phrasing are unparalleled, where each note is played exactly how and when it should be with complete precision. Recording so often with many different artists, Brent wanted his dirt tones to be highly tweakable to allow his guitar to fit perfectly in the style and character of each individual song he works on. Brian originally created the Hotwired v1, which was meant to the THE pedal for chickin' pickin'. Fast forward a few years and the country music industry has changed, so the tools had to change to keep up to date. After discussing what Brent wanted, the Hot Wired v2 was born.
Our favorite part of the Hotwired v2 is its ability to adapt to just about any genre of music (even some degrees of metal!). The clean blend on the overdrive side allows the player to specifically tailor the precise amount of overdrive they want blended with their natural tone, so it’s similar to running a dirty and clean stereo amp setup! The distortion side is also very versatile, and allows you to cover loads of classic rock, country, and even harder rock tones.
Volume: This knob controls the overall level of the overdrive side of the Hotwired v2. Counterclockwise will give less overall output (fully counterclockwise will have no output), where turning it clockwise will allow you to reach unity in correlation with the overdrive knob, as well as providing a boost to the front end of your amp to push it into natural overdrive.
Overdrive: This control dictates the overall amount of clipping that is happening on your signal. It can go from the lightest, edge of breakup tone to a very saturated overdrive tone and all levels in between. Counterclockwise will yield less gain, which is great for adding just a bit of punch to lead lines and fattening up your attack. Turning the knob clockwise will up the saturation, but still retaining the overall characteristic of your guitar’s natural tone.
Blend: This knob controls how much of your clean signal is blended with the overdrive signal from the Hotwired. Fully counterclockwise will result in only your clean tone passing through with no effect, and turning the knob clockwise will begin to introduce your overdrive tone mixed in with your clean tone. Fully clockwise will yield only your tone passed through the overdrive side of the Hot Wired. This knob allows you to have complete control over your tone with the right blend of clean sparkle and gritty crunch to suit any situation. The effects are most noticeable with the overdrive knob turned up, but the key is finding the sweet spot on the overdrive knob in conjunction with the blend to get the deepest, most three-dimensional overdrive tone that Brent has used as his characteristic tone for years on end on countless records.
Tone: This knob controls the overall high-end frequencies that are present in your overdrive tone. Fully counterclockwise on the knob will give a much mellower, darker tone which is great for jazz and smoky blues. Turning the tone knob clockwise will add in high-end content which provides a sparkle and depth to your notes, allowing you to cut through the mix at just the right amount of high end. The tone knob works in conjunction with the switch to provide loads of tone shaping options. We suggest setting your gain level and the fatness on the switch position, and then starting at Noon add or remove the highs from your tone.
Normal/Fat/Fatter switch: This switch allows the player to fine-tune their overdrive tone in conjunction with the tone knob. On the normal setting, there is no effect on your tone, it’s just the base signal from the overdrive knob and wherever your tone knob is set. The Fat setting adds an low-mid punch that works exceptionally well paired with brighter guitars to fatten up your tone. On the Fatter setting, it’s designed to make your tone sound MASSIVE. The lows and low-mids are the most pronounced in this setting, creating a much warmer and thicker overdrive tone.
Channel 2 (Distortion):
Level: Just like with the overdrive side, this level controls the overall output of the distortion side of the Hot Wired v2. Being a distortion, there’s plenty of gain on tap to give a great lead boost with the gain on tap, and unity is directly correlated with where the distortion knob is set. If the distortion is set lower, then you will have to compensate by raising the level. As the distortion goes up, you can back down the level to reach unity.
Tone: The tone controls works in the same fashion that the overdrive side does. Counterclockwise will result in a darker distortion tone (great for single coils), where turning it clockwise will give more brightness to your signal for darker guitars. We suggest starting the tone control at Noon and adjusting to taste based the tone you’re looking for and what guitar you’re using.
Distortion: This knob controls the overall crunch and amount of distortion that is happening on your signal. The gain range goes from slight breakup to full on rock glory and all things in between. It’s based on a Plexi-ish tone, but with a much more neutral tonal profile and less aggressive clipping. The distortion tone is based directly on where the tone knob and normal/fat/fatter switch is positioned. It can go from a light crunch to a fat wall of searing tone.
Normal/Fat/Fatter switch: Just like the overdrive side, the distortion side has a 3-way switch to adjust the low and low-mid presence of your distortion tone. Normal will have no effect, Fat will increase the “oomph” of your tone and fill out your sound more, and Fattest will give a great wall of fat sustain.
- 5” x 4.5” x 1.5″ in size (114.3mm x 114.3mm x 38.1mm) – height excludes knobs and switches
- Power draw: 17mA – The Hot Wired v2 can be run on an internal 9v battery, or a Boss-style negative center tip barrel connector. The Hot Wired v2 can be run at up to 18v, doing so will increase the headroom of the overdrive and distortion.
- Completely true-bypass, Handbuilt in the U.S.A.
- Built to the exact specifications of world renowned session artist Brent Mason.
- There have been 2 versions of the Hot Wired, with v1 having several different graphic iterations before settling in on the current closest graphic layout. The v2 is the most up to date version.
You can read more about the Hot Wired v2 or purchase factory direct HERE