This week I want to tell you about a piece of gear I first played nearly a year ago. I’ve been sitting on this piece for a while, as I wanted to wait until it was released, and it just has.
The company is called Synergy Amps and I’m a fan. And before you start to think cynically, I’m not employed by them!
As always, there’s a story attached to this for context, so I’ll get that out of the way first. When at NAMM I suffer horrifically from jetlag. As Cali is 8 hours behind the UK my sleep patterns are destroyed and I literally get about 4 hours of sleep per night, I’m not there for long enough to try to force it around with sleeping tablets, so I just live with it. The best thing about this is that I’m up at the crack of doom and generally get to the show each morning LONG before the doors are open. I usually take this time to do a line check on the rig and make sure everything is in place before the people attend the show, start attending.
One morning I was there so early the only people on the booth complex we are part of, the wider Boutique Amp Distribution booth, were myself, Bruce Egnator, Groover Jackson and my buddy Steve Elowe. Now, Bruce and Groover being there isn’t integral to this, but I just wanted to make you all sound the name drop horn in your heads – it still freaks me out that these guys are just milling around to talk too, a real pinch yourself moment! The Wampler rig was fine so I wandered off to see Steve who was sat at a computer, with guitar in hand, rocking hard. He was also gently cussing under his breath about latency issues, so I offered to help. He got me to play while he did something to the computer.
I was playing through the new Synergy Amps rig.
At first I just played enjoying the tones, then he started to press buttons and all these different sounds were appearing, so I was playing different stuff on the fly as the sounds were so radically different. He then stood up and said “That’s better”. The computer was now behaving how it should so we had some time to play with the Synergy rig.
Let me fill you in on what this thing is. Basically, Synergy is a modular system that has ports which allows you to add various modules that sound and behave like the amps they are based upon. You buy the dock, a single or double module unit, and then load the amp module in. The docks are 12AX7 driven with a ton of different out options. There is a straight “preamp out” and an emulated out to go into your PA/desk/DAW - I was initially playing through the preamp out to a power amp, but once Steve had sorted the latency on the computer he pushed it over to the emulated out. I couldn’t believe what I was hearing, I had an incredibly authentic Soldano SLO100 tone coming straight from the studio monitors that sounded EXACTLY the same as the preamp out, and from what I can remember about playing an SLO (which I have played through a lot) exactly the same as the amp – not only tonally, but in respect of response. The way it responded to my picking dynamics, the volume pot and the gain… man… the gain...
At that point he started to show me the differing modules, which could be changed in a matter of seconds. One minute I was ripping through the SLO, and then quickly through a Friedman BE which was just roaring, then back into a TDLX which had the kind of clean tones you’d expect from a blackfaced, or tweed finished amp, then a Morgan AC that was SO glassy… and then… and then…. and then...
After I’d played it for seemed like 5 seconds, which in reality was almost ¾ of an hour, I was left thinking about the practical uses of this system and where it sits in the market place. The first thing that got me, other than the tone that was coming from it, was the ease of use and how practical it can be in any set up. In a way, it was like having a modelling system but without the endless sub menu’s and degree in computer science to work it, or let’s face it, if you are anything like me, tons and tons of stuff that you would just never, ever use. This I think is where this product is going to sit, right in the place where people want a ton of options, but only the specific ones they require, and something that has real tubes, real knobs and real tone. You can literally have a mountain of boutique amps available, at a fraction of the cost and using a fraction of the room, just ‘there’.
The trouble I’ve always had with the modelling stuff, apart from ‘that’ reaction (which let’s face it, that gap is being bridged all the time), is that you generally have to get rid of your original amp set up and get a full range amp/speaker to go with it. You don’t get the best results from those things going into your amp, they still sound great, but they work best when everything is modelled and you are going direct. Then, they sound incredible. The beauty of the Synergy system is that it can be run direct within the loop of your favourite amp, giving you multiple new channels to play with. For many players, those that don’t want the computery stuff and love their rig already, this HAS to be the best thing, well - as we say over here, since sliced bread. Also it works flawlessly direct into your DAW, or PA, it has a great FX loop (so you can run your favourite effects in there, the ones that were originally in the loop of your amp if you used it that way)… I’m not sure who is behind this system, but I doff my cap in their general direction.
From looking at the website, I can see that the docks are $499 for the single and $799 for the double, there is also all tube heads available and a power amp. The modules are $399. So, let’s look at a boutique level amp, which I’m guessing you will all agree tends to be around $2k to buy and generally only give you the sound associated with that amp, you get what you get and nothing else. So, consider this, If you have a great amp you can buy the dock and 2 modules for ¾ of the price of a new and different sounding head, and then keep adding to it for $399, you will start to build up an amp collection that is worthy of Joe Bonamassa. Then think that these modules are small enough to get two into a single 19” rack unit. Even if you have 8 modules and the Syn2 (double port dock) it comes to less than 2 full boutique level amps. That’s 8 amps for the price of two. Once you have the dock, the modules are so cheap GAS will be screaming for new ones all the time.
I don’t get excited about new technology products very often mainly because I like tubes, knobs and instantly available tone and most of the time these days, all those things appear to be missing in new innovative technology. New gear concepts these days usually consists of “sitting down with a manual the size of a novel and 3 hours just to get the amp tone you want that’s hidden in the middle of other stuff that appears to have no practical musical use to anyone”.
I want one.
I’m a gear and pedal addict, and I’m always scouring the internet for whatever is catching my eye at the moment (Gibson SG’s right now in fact). I find it interesting when I see magazine articles or YouTube videos about someone’s rig rundown (or when you see some big name artist like Prince or countless others) and their pedal board was comprised of almost all Boss pedals.
There’s absolutely nothing wrong with that, but it led me to thinking; do we obsess too much over gear? Why do some obsess over “boutique” gear while others are just fine with Boss or some other more budget-friendly brand pedals? Is our pursuit of tone out of necessity to achieve “the sound”? Personal enjoyment? Acquiring the latest and greatest gear? Is it a culmination of all of the above?
I tried to narrow it down to three types of players, in a very broad sense. This is a generalization, so in many scenarios it isn’t quite that static but more of a general observation than anything.
“If it’s not broke don’t fix it” – These are players that love their tone just the way it is and has always been since they found “their sound” years ago. They have no desire to change it at all. Many times the players that fit this idea have great amps that they’re accustomed to and know every nuance about them, and every tone they can produce. There are likely a few base effects, maybe a boost or OD, delay, chorus, wah, or fuzz (among other things). In many cases it’s not a massive pedalboard, but in many cases the player has learned to coax the tones out of a smaller board of older pedals, and they don’t need any more than that. There’s nothing wrong with this mindset, because it allows the player to focus solely on playing the instrument instead of twisting knobs and they know their tone and utilize every piece of gear with precision that fits the moment and what sound they need.
G.A.S. Hounds – (Gear Acquisition Syndrome) – These are the players that love to buy gear and search for new tones. There hasn’t been any official proof of why GAS sets in, but millions of players are stricken with the insatiable lust for “new” gear (new can consist of new-to-you, which is why the used market is massive right now). It could be the newest DSP delay that has been released with MIDI input, or a Distortion with active EQ controls and multiple gain stages, or a new Fuzz that’s supposed to be identical to one of the classic fuzzes Hendrix or Gilmour used. In many cases, it’s solely curiosity that drives players to want to try out the new gear.
New gear also can greatly inspire a player to try new tones and thus new ways of playing, which can be advantageous in growing their skill and finding their own sound. This works really well when a player is stuck in a rut with their playing, feeling like they aren’t progressing no matter how hard they try. There are many factors that could be discussed at a later date, but in general the GAS hounds are consistently on the chase for a new sound.
This leads to “flipping”, where a player purchases something (new or used) and in turn after playing it, “flips” it by reselling it in order to replenish the funds to put towards more gear. This is a major advantage to buyers and sellers in the used market, which is why it’s thriving so well. There are a lot worse things to do with your time and your money. Some people like to go bowling or play golf; G.A.S. hounds like to try new gear.
They just don’t care – There are a lot of players out there that don’t care what brand of pedal they playing, or whether it’s true bypass or buffered or if a pedal has the extra fancy functions. To them it is just a tool that they use to create music. It is like a carpenter who goes out and buys a hammer. He doesn’t necessarily need a certain brand name, just a good hammer that gets the job done. A lot of artists fall into this category. They know they need a certain sound, but they really don’t have the time, or care to compare delay pedal A to delay pedal B. They just need a solid functioning pedal that will get the job done and let them get their music out to the world.
So where do you fit in? Have you achieved your sound and are happy with what you have? Or are you the player that just likes to check out the newest offerings from the gear world out of curiosity? Or do you view pedals as just another tool in the toolbox, and it doesn’t matter what brand it is as long as it makes the sound you were hearing in your head?
The funny thing is, like most things in the guitar world, there is no right or wrong way to be. It really is about what makes you happiest, and what makes you want to pick up your axe and head to the woodshed.