Quite a lot of the time when I see an event pop up on Social Media my reaction is usually one of these three: “A world tour means more than America and Canada”, or “Hey, you know there is life outside London as well?” or more often than not, “HOW MUCH???!!!??” – so, you can imagine my delight when mid-afternoon yesterday it popped into my news feed that Dan and Mick will be playing in a pub about an hour from me and it’ll be free to get in.
It took Lisa and I about 3 seconds to decide to go and check it out, as you know… ‘why not?’. We didn’t know what to expect as we saw that it was the ‘That Pedal Show’ band’s first outing and thought it would be cool to see and give them a little support!
They said in their post that they were “starting at 8”, which in the UK generally means “on stage at 9:30, so arrive early and spend money over the bar so we can be rebooked”… so, we made our way there and were somewhat surprised that at 8:10 they were already in full swing. It was a small venue, vocals only PA and packed to the rafters with people wearing TPS shirts (including myself). Obviously, the first thing you do is try to sneak a look at their boards without anyone noticing. As I looked over I was surprised to see a mate from the local music scene down here in Devon, Paddy Blight, playing bass for them. It was a weird moment, but he’s a great player and top guy so not really surprising as I know he’s had a ton of gear from Dan in the past.
The bar was right at the back of the venue and I managed to catch their eye as I walked by to say ‘hello’ (obviously, I wanted them to know I was there because I’m somewhat of an attention seeker) and at that point Mick decided to get everyone in the room to say hello to me, which was both the most embarrassing and ego massaging moment I’ve had for a while, not to worry though, the good feeling didn’t last when I found out the price of a pint, but you know, it was free to get in and apparently most pubs charge you both arms and a leg for a drink these days… **grumble grumble – back in my day… pound a pint… I remember when all this was fields etc.**. As I was waiting for the Guinness to settle they surprised everyone by going straight into a full rendition of Shine On You Crazy Diamond… which, for most bands would be a struggle but when you are a four piece with no keyboards, it’s verging on the downright insane! As you would expect, the guitar tones were pretty stunning. The great thing about the balance of Dan and Mick is that you have the two polar opposites of great tone. Dan is not shy when it comes to using pedals to get his sound, and constantly tweaks them on the fly, and Mick enters into blind panic if he has to change a patch during a song, but uses amp gain perfectly… the balance was spot on… And, I know you are wondering how he did the intro of Shine On, so to quote Dan when I asked him how he did it without the keyboards was “there was a shitload of reverb and delay on there”.
The one thing that I think a lot of people were pleasantly surprised is that they both have great singing voices and the 3 part harmonies were on point. Whenever I’ve seen a band attempt “Shine On” if there isn’t that massive vocal boost on the main line it falls down the crapper, and they had it nailed. It’s worth noting that in terms of vocals, that was the biggest surprise of the night, both Dan and Mick have great voices… damn them, great players, great tone, and great singers too. And that’s before I get jealous of the fact Mick still has a full head of hair.
Anyway, enough of that, this is a gear blog? Right? So, what did they have… Well, Dan was obviously mostly playing his favourite Telecaster, “Red” going through a G2 controlled monster of a board. The vast majority of his tone came from his workhouse D&M and King Of Tone, through a Sovtek Amp (sent to him by Josh Scott) though Dry/Wet/Dry set up. I love a guy who’s not afraid to take tons of gear into a show!
Mick on the other hand, appeared to be relying mainly on Blue through his trusty Victory and Two Rock amps for his tone, pushed by a Silver Klon .
Paddy's bass board
I would love to see the guys take this band out on the road out on the road properly, but you know, they both have real jobs as well as providing us with all the content we have come to expect from That Pedal Show on a weekly basis. The main reason for me writing this is that all four of them were just having fun and playing the music they loved with their friends (and this music was an eclectic mix to say the least, but I don’t want to ruin the surprise for those who will get a chance to see it in the future let’s just say if you like songs from a mixture bands such as The Bros Landreth, Soundgarden, Pink Floyd, QotSA and Tenacious D, you’ll be smiling).
We had to leave before the end, as it was so busy and we couldn’t find somewhere to sit (we are both old and have bad backs!) and as I was driving home I came to the conclusion that music, mostly, should be about having fun with your friends and making a noise that you and the people who are listening to it find enjoyable. We are all guilty of taking ourselves FAR too seriously sometimes, and it’s great to be reminded about what it’s all about. Fun. Dan and Mick are obvious such good friends that making music together is pure joy for them. What we all need to do, obviously, is get them to tour the planet and remind everyone!
My absolute favourite part of this job is the creative process and the sometime silly things that come of it. Over the years I've had the pleasure of working with Brian, Travis, Max, Jeff, Alex... so many people and with each one we've had moments of utter brilliance (even if I do say so myself) that have created some great products and moments.
One of the best parts of it all, for me, has been the concept of the silly pedal graphics. I did my first for Christmas in 2011 and we've been doing them regularly ever since, I have an extremely short attention span and when I have photoshop in front of me things tend to happen to relieve my boredom - I think we might have been the first to do an April Fool pedal graphic way back then, and then we upped the game in 2014 when we did the video for the HAIRstortion (that came from a drunken conversation between Brian and I over dinner at NAMM, we were crying with laughter in a very nice restaurant and receiving some extremely interesting looks from the staff and other customers, but you know.... meh).
Come the start of March I had realised we'd not even considered an April Fool thing, and had all but conceded to the other companies that have also started to do it, as we were going to miss out this year. Shame, but we've been really busy and the inspiration hadn't hit yet...
All this started on March 9th, a Thursday at about 17:50 or so, Lee Anderton posted a video on his page and I commented on his tone, which was lovely. He shot straight back with a typical Lee comment (I first met Lee in January 2012 at NAMM, over the years we've done dinner, we've done banter, they've become one of the biggest selling dealers we have, he's cut me some great deals on some gear... so, you know, this wasn't random, I've known him as an industry guy for years), and within 20 minutes the idea was born!
You can take a look at the conversation here (look for my "nice tone mate" comment and then read the thread that came from it), kudos to Lee for the initial idea, and then it went to email and we had the entire thing planned out in 30 minutes from my first comment to me making this in photoshop and sending it to Lee as a concept for April Fool...
When thinking about things like this, especially if you intend to make a couple for a video, you tend to use a casing etc that is already in production, that way there will be units already around and it's much easier for the guys in manufacturing to complete. As this was basic, I used the casing of the dB+. Font was a free one from one of the free font sites, happy days, and it was done. I sent it to Lee, he absolutely loved it... As you can imagine, in order to get this filmed and ready for April first, we had absolutely no time to mess around. Lee needed them ASAP so it was all systems go.
I emailed Brian, Avi and Steve (Avi is the boss of manufacturing and distribution so EVERYTHING goes through him eventually... Steve is the director of marketing for the company that Avi heads - Steve is in overall charge of transferring my pedal graphics on to the unit and their general appearance etc) with the outline, the graphic, the assets for the graphic and most importantly the timeline... I knew I didn't have to convince BW that this was a good idea as he gets 'it' and he did, the trouble I saw was convincing Avi that this would be something worth doing from a marketing perspective. Avi got it straight away, he saw what this was, who it was, and why we were doing it and just said "No need to keep me in the email chain, just do what you need" which was tremendous! Steve printed a couple of cases up, we put the dB+ circuit in and they overnighted it all the way from California to Andertons over here in sunny ol' England.
Lee had already said he was trying to get others involved, I asked Brian to shot the breadboard section (I love things like this, because I get to script and direct the worlds best analogue pedal designer at a breadboard and he just trusts me and does it and he always does it perfectly) and we sent it over, Lee told me about a week before the reveal they'd got Paul Gilbert in on it, Chappers, Bea and Danish Pete, and of course Dan and Mick from That Pedal Show... I was SO excited to see it as not only are all of those guys ace, but each are individually funny in their own right, I knew that Andertons were putting full production values into it, so this was going to be amazing... I hoped! Lee and I were spending a lot of time trying to convince the guys that we should make a run of these to sell for charity, and it didn't look like we have the capacity to do a small individual run like this, but once Antony (the sales sale rep for Europe) got involved it happened! More about that later!
March 31st... TC Electronics and JHS Pedals released their April Fool videos a day early, the cheeky monkeys! I thought Tore's was genius, the Vacuum Compact Kill Switch Pedal, hats off lads, excellent work - they do keep us on our toes ...
Here is the video!
As you can see, it turned out fantastic. Each person in the video played it perfectly, tremendous display of dead pan humour and the production is incredible. :)
The following day, Andertons released this...
18 hours after the launch of the first video and it's already been viewed over 47,000 times. The follow up over 6,000... Andertons put 25 pedals up for sale at 10am and within a matter of minutes they had all gone, so that's £1500 to the Teenage Cancer Trust for what was effectively a silly idea and some banter... Wonderful.
So, 2018... I'm already thinking about it. :)