General Chat (25)
As you all know, we had a little bit of a spring clean towards the latter end of last year that meant the entire line/range had a facelift! It was exciting times that if we are honest, was culmination of many many months of work that saw everything change. It was quite a massive undertaking doing it all at once to be fair! All of our pedals now have top jacks and relay based soft switching (with the exception of the minis due to space constraints, having said that, the stomp on the newer Tumnus is slightly better than the older one). Each had a new paint job, new logo, refreshed under graphics, clearer labelling, better in-box manual, new box, new bag and even a Wampler branded battery!!
This does not mean they are all now v2.
With the exception of The Faux Tape Echo and Pinnacle Deluxe, all the circuits remained the same.
Many of our dealers have been advertised the older pedals as v1 and the newer as v2 purely to separate the two and allow a slight discount on the older models to move them on in favour of the newer ones.
So, in a nutshell here is the official word. The ONLY pedals that are v2 are the Faux Tape Echo and Pinnacle Deluxe, everything else has just been brought into line with the pedals that have been released over the last couple of year.
So, unless it has v2 on it - the circuit is the same, it is not a v2 in any way and tonally; it's effectively the same as the previous models.
I hope that clears up any confusion!!
I had a lengthy post regarding all of the things I’ve learned since starting with Wampler over a year ago, but after reaching over 2,000 words, I decided to just condense it into a list of myths about the pedal industry I feel every person should know now that I’ve seen the other side:
- The builders aren’t any different than any other person. They all put their pants on one leg at a time in the morning. In general, all of the builders I’ve had to honor to meet have been nothing short of amazing, speaking as if they’ve known me forever. The key thing to remember? Most of them usually don’t WANT to be thought of any different. They’re tone chasers just like us. They’ve all just found their niche in the trade, just like skilled workers in other areas. When I met Brian and Jason and Max, I was sweating and nervous as could be. I tried to keep a straight face despite screaming on the insane, but they treated me as equals and like it was another day at work. It was all just a blur at the time, but looking back it drastically changed my perception. They don’t want to be famous, they just happen to be in front of a camera or on social media more than other people!I was nervous the first time I walked up to Robert Keeley, but he came up and gave me a hug and we talked like old friends. The pedal industry is by far one of the friendliest groups I’ve ever seen.
- Despite pedal costs, there isn’t a load of money in the pedal business. The big thing is that from the process of concept to having the pedal on your board costs a lot of money to create. Research and development, prototyping, PCB changes, mass quantities of parts (we’re talking thousands of a single part per order), building in the United States, paint (thousands of gallons of one particular color, per pedal), printing the graphics, boxes and instructions, and free shipping. All of it cuts off of the bottom-end of the money made. Dealers like to make a little on them as well, so you have to account for that cost too. You’d probably be surprised how little we actually get to take in! That being said, it’s more about the experience and the process than the money. Like Brian told me when I started “If you’re in it to make money, you’re better off outside of the music industry.” It’s a rewarding job though, helping people find the tone that they’ve been hearing in their head.
- Working NAMM is VERY different than attending NAMM. It’s mind-boggling. I’ve only been to one NAMM (Winter in Anaheim) and it’s a full sensory overload experience. There’s a noise ordinance at NAMM so vendors and patrons won’t go over a certain dB, and that threshold is usually exceeded as soon as people cut the amps on. If you get too loud, the NAMM police come around and give you warnings. If you get too many warnings for violating the noise level….not good (fines, etc). People are everywhere, where you have to scream over the noise of neighboring booths to talk to tone chasers that walk up to your booth. Working the booth can be very repetitive. You get the same questions over and over again, but luckily if you enjoy it you won’t mind answering them. There’s really no time to sit down, eat, or even go to the bathroom sometimes. At the end of the day when NAMM closes, your ears are clogged like you’ve entered an isolation chamber, and your voice is typically hoarse from talking so loudly all day. Rinse and repeat for the next few days. Some big name guitarists stop by, many of which are just insanely nice people who just excel at their chosen instrument. The same premise applies as the builders; MOST just want to be treated like normal people. It’s a balancing act to meeting your business contacts and creating relationships with new customers, so it’s always hectic. After NAMM is done you break down (several hour job) and head home. There’s one interesting fact I didn’t know existed. Inevitably if you work NAMM, you’ll end up with NAMMthrax. You’re literally shaking hands and talking face-to-face with hundreds of people every day, and everyone ends up catching some kind of head cold or otherkind of sickness that lasts for a few weeks after you get home. In my case, I ended up with a sinus and ear infection, where some people ended up with the full blown flu. It’s just the nature of meeting with so many people in a public space.
- You’d be amazed how hard it is to find an original name and color for a pedal. This process is often overlooked because the end result is what everyone sees. The process involves checking trademarks, and ensuring that no one has a pedal or music instrument out that already has that name or something extremely close to it. Each name has to be applicable to what the pedal is, and has to be able to have imagery to use along with it. There are loads of names that sound great, but there’s nothing graphically that’s feasible to put onto the small space the graphic takes up on the pedal. The goal is to make all of the pedals flow together visually and stylistically with names, so you have to be wary of that too. To give you an example, the cataPulp was originally going to be called the Pulp Friction…but after some searching it was a 90’s porno. Strike that one off!
- Social media content isn’t as easy to find as you might think. Being an international company sounds like it would be a breeze to find content to post every day, right? Not so much. With that many viewers, you have to take into account the varying ages, gender, ethnic backgrounds, religious beliefs, political views, and any other thing that might trigger someone to be angry. With so many varying opinions in the world, your list of content gets whittled down before you know it. Content has to be relatable, provide something to the viewer, not tick anyone off, and still be relevant to the brand. So when you see those pictures and posts, give them an extra like :-)
- Guitar pedal companies don’t have days off generally. It’s a 24/7 business. We have customers around the globe, so there are constantly messages submitted to the main page at all hours of the day and night. When most people are on their holiday break, we’re working because the load increases due to people being off and having time to send messages. That’s not to say that we don’t relax some, but most days still maintain a consistent level of work at minimum. Closer to the end of the year and the holidays, it gets a bit crazier. I stepped away from my family getting ready to open presents on Christmas so I could take care of a couple of things. But if you love it, you do what you have to do!
- There’s nowhere near as much guitar playing happening as you’d think there would be. As much as I’d love to say it’s trying prototypes all day and getting to jam on free pedals, it’s not the case. It’s spreadsheets, statistics, insight tracking, blog writing, message responding, email typing, and general businessy stuff. I think we’d all go out on a limb here at Wampler and say that we play guitar LESS because of working, but it’s a tradeoff. We’re not playing, but we’re facilitating other players to play more.
- Just because there aren’t a load of steady new releases, it doesn’t mean they’re sitting idly. New releases take a lot of prep work (see 2nd bullet point). There are many pedals that will reach prototype phase and never see the light of day. There are also some pedals that have just been released that have been ready for years and it just didn’t feel like the right time to release until then. Pedal builders are always looking ahead, whether it’s their planned releases for months down the road, or researching new technology for something they have planned for a few years ahead. It’s all a chess game that requires patience and planning on the whole teams’ part to bring something to the public in a cohesive manner.
- Competitors actually like each other in most cases. Just because various companies are trying to reach the same demographic of players with their pedals, it doesn’t mean that they’re cutthroat and despise each other. Many times builders help each other directly, whether its needing help with a particular issue in a design, or just general chit-chat. The pedal building community is unlike any other I’ve seen. It’s a network of family in a sense, where in most cases they all look out for each other and are friends, and share stories of success and heartbreak. They also discuss customers, ones that are known to have fraudulent activities or sketchy dealings. You’d be surprised what builders have helped out on various releases over the years for other companies as well ;-)
As I wrote this list, I hope it didn’t seem negative, because it isn’t intended that way. I’ve been a tone chaser my entire life and my dream has always been to work in the pedal industry (specifically for Brian). These are myths that I had built up in my own head over the years that I had my eyes opened to and learned along the way. It’s an amazing business that requires quite a bit of work, but it’s unbelievably rewarding. Release day for new pedals is like a breath of fresh air, and is exhilarating to see the work that’s been done reach the people it was created for.
I’ve not let the contentious me out the box for a while but something has happened recently that’s made me a little prickly.
Guitar solo competitions. I hate them. I really really hate them. When did playing the guitar, or music in general, become a competition? Are we expecting to have it put into the Olympics? Man, if it does, I pity the people who have to dope test some of the pros! Lolololz, no – obviously, I put that in to make myself smile as after today, I’m kind of struggling… and before I start, have you noticed that it’s always the same people entering these things? Always the same guys winning, always the same faces submitting? I’m actually bored of the sight of some of them by now.
OK, so – today. Facebook lit up this afternoon (my own profile included) with the video of someone who was awarded 2nd place in a solo competition (as usual,Wampler Artist Levi Clay broke the news as this is a pet hate of his). The solo was awesome, the level of composition was fantastic and so far as musicality goes, I loved it. The trouble was, he was miming and if you pay attention you can see (and hear) that to play that fast at that level of gain you just can’t play that cleanly and accurately without cookin’ the books a little (I mean, I’ve watched Vai play “Building The Church” at a distance that I could see the hairs on the back of his hands and he wasn’t that clean and accurate, and let’s face it, love him or hate him, the one thing you can’t deny is that Vai has flawless technique). I’m pretty certain this guy he’s either slowed the track down, played his part and then sped it up again or even fired off some midi thing here. It’s just too perfect… When you watch the video closely, you can see that his picking is off, his vibrato is off, his whammy work is off and his left hand cannot keep up with it either. When you look at his other videos, he’s no where near as good on those videos either…
Let’s take a look at what this guy won. Mesa Boogie (Mini Rectifier & Cab) + Bare Knuckle (set of pickups) + Toontrack Ezdrummer 2 + Gruv Gear (set of accessories).
Yeah. You read that right. He won that by cheating – or did he?
Looking at the rules of the competition there is nothing in them about slowing stuff down, using technology to help the player along or anything like that, so, if this is about composition, then fair play – the boy done good. However, if you watch a load of videos for a solo competition would you not think that it was a prerequisite that they should be able to play it? As Levi mentioned – can you take a Beethoven written oboe solo seriously knowing that he couldn’t play oboe (I have no idea if he could play that instrument or not) but what is the expectation when it’s a “submit you playing the solo on a video” type thing? I expect, like me, you would expect to see someone playing, live, the solo they constructed.
Here is the problem. Legally, as per the terms of the competition, he’s not actually done anything wrong. But try telling that to the guy who missed the prizes by one spot though – Mr 6th place. He is the guy who actually wrote and played his solo live and has got nothing. Is that fair? The first thing that went through my mind is that if this guy is allowed to keep his prizes then we should give the gold medal back to Ben Johnson (sorry to you real young’uns, you might have to Google that one), give all 7 tour titles back to Lance Armstrong (if they have the balls) or allow Sharapova the chance to compete on the tour this year and grunt herself to a lot more sponsorship money while sitting around in her bikini for the paperazzi?
Fortunately, me being me and my habit of social networking, I was able to talk to one of the judges who is a mate of mine (who I didn’t realize was a judge when I originally ranted) and he came in with “Honestly when I find 20 minutes on tour to judge a thing like this I trust the top 10 entries to be correct and fine. Actually I DID doubt ****’s entry at one point at one lick but I thought maybe that was just an overdub and I honestly don't care about that too much. It was almost inhuman clean but I know several players that can do that, so I trusted the competition and awarded him with points. If he faked it he did it really well, and I fell for it in the little time I had judging this.”.
Before I spoke to him, my initial reaction to this whole thing was “The judges need shooting” but the reality is that not only were the rules poorly put out, the decision about who put the top ten together wasn’t done by someone good enough to spot a faker and in fact the whole concept is just crap. Totally crap. I understand how tiring it is for people as many years ago I judged one of these things in a competition we ran. I can tell you now that the process of reviewing and deciding the entrants is one of the most soul sucking things I’ve ever done. You get SO bored of the backing track you are ready to kick a kitten after about 10 minutes. I can understand how they didn’t see it, but surely when you get to the top ten the people who are responsible for putting those in front of the judges should be in a position to weed out the good from the, well, morally unacceptable. But they didn’t and now there is a social media firestorm happening and it’s going to look bad for the judges and the fine companies who sponsored it. They’ve been let down as much as we have (although not as much as the poor sod in 6th place who got nothing).
So, did he cheat? Is he wrong? Did he fool the panel? Should he give his prizes back? Before you sit there and think “well, he didn’t break any rules” consider this. In the thread on You Tube under a post from someone congratulating him on his work did he openly tried to take credit for the backing track as well by stating this? (The backing track was provided by the competition sponsors) “Very much appreciated for your compliment and watching, I wrote all the Time signatures, Chord progression and my guitar solo on some piece of papers in my way, I will translate them on Guitar Pro @ some point.” Or was he just saying that he wrote all the charts and progressions out to work out his solo? I don’t know – it’s hard to tell really. I guess the devil is in the details with these things. Which is where this whole thing went wrong. There was no detail and if this guy has been rumbled, he has a really good case for not sending his prizes back.
I’m not going to point you towards the competition, it shouldn’t be hard to find if you really want to see for yourself, but I’ll leave the final word to Levi - if you do go on to watch Levi's full rant about this - I must warn you, it is NSFW, Levi is passionate about this and he pulls no punches.
Artist relations – A tale of two Dave’s.
I can almost guarantee that the FIRST thing people ask when you tell them you work for a company like Wampler Pedals is something like this… “I bet it’s great hanging out with artists all the time.” Many people actually apply to work with us based on the fact they think we spend all day playing guitars and hanging out with Brad Paisley. If only that was true, life would be considerably more interesting than sales meetings, product development discussions and manufacturing scheduling… Having said that, someone does have to work in artist relations and sometimes that aspect of the job IS awesome. You do get tickets for gigs, or invitations to hang out and things like that but the reality is that those days are incredibly rare. Most of the time, if I’m being totally honest, artist relations is usually just disappointing people who want to be part of our artist “family”.
When considering the artist list, we have to be choosy about who we work with. There has to be a reason for the both of us. The artist has to offer us something that no one else does, or have the ability to open the brand to a new audience (a classic example of this is the relationship we have with Tom Quayle. No one was targeting the modern fusion market until we released the Dual Fusion and Tom was the perfect person to do that with). Making the decision about bringing someone in is not as easy as you may think because quite often that person has already bought loads of our pedals and spends a large portion of their life working extremely hard to be successful in the music business. It’s not easy to let down people like that without in some way damaging their view of us.
Anyway, back on topic. After doing this for years I have found that most people really don’t seem to know how to sell themselves to us. They appear to make the same mistakes when approaching us that venues make when approaching them for gigs. Rarely does an offer that involves “you’ll get great exposure” as its unique selling point end well, especially when like gigs, you probably won’t.
I’m going to highlight this issue with two examples. Each are from opposite ends of the spectrum and will give you an indication of how you should approach a company about working with them – how to start the relationship that allows them to actively endorse our product and our company, and be able to use us in their own marketing. For those of you who are hoping for me to provide a sure fire script or check list on how to be accepted you are going to be disappointed, but if you read on, you’ll get the idea of how the decision makers brain works in this situation.
OK, so I bring you “A Tale of Two Dave’s” and everything you read here is true (and yes, it was really hard not to start this piece with “It was the best of times, it was the worst of times).
Dave 1 is Dave Murray. Dave is the only guitar player to have appeared on every Iron Maiden record from the Soundhouse Tapes to the Book of Souls. Take a moment to reflect on that, take a moment to consider the amount of gigs he’s done with Maiden, the world tours, the live albums – and most importantly (considering the subject matter of this post), the potential for albums and tours of the future. Our first contact with Dave came through the “contact us” form on our website from a guy called Johnnie. Johnnie is Iron Maiden’s touring manager and also has the general responsibility for all of the bands gear. That initial contact was extremely polite, brief and requested the opportunity of testing some tones for the forthcoming album, basically it was an exploration about making this happen. Now, as you may or may not know from previous posts on this blog, I’m a long standing fanatical Maiden fan so once I’d taken a moment to get myself together, I emailed him back (acting dead cool) saying “Sure, we can do that”. Johnnie quickly put me in touch with Dave’s longstanding guitar tech Colin to sort out the details.
It turned out that Colin was already a Wampler user having at the time a Hot Wired v2, so when Dave mentioned to him trying out some new tones for the album Colin thought of us. We sent out a Triple Wreck as per the request but we quickly heard back that wasn’t right. Colin and I chatted quite a bit about Dave’s tone and worked out that as Dave generally subscribes to the school of “stuff a Tubescreamer in front of a screaming amp” to get his lead tones, a Clarksdale would be worth testing out. We sent one out, he loved it and subsequently the Clarksdale is all over his lead tones on the new album.
Now, here is the important bit. Throughout this whole experience the bands representatives had zero expectation of free gear and offered to pay for everything at all times. Any unit that wasn’t used was returned to us instantly by first class post. There was absolutely no hint at any time of “yeah but, look at the exposure you will get” or “excuse me, you do know who we are, right?” about it. Just professional people acting professionally. I’m pretty certain you can imagine how much credibility it offers us to have an artist such as Dave Murray “outed” as a Wampler user, but not once was this leverage used by them. For me that was extremely refreshing and put the approach of others into perspective.
Now, because I’m not a horrible person – well, most of the time I’m not - I’m not going to tell you Dave 2’s full name or which band he is from. I can confirm though he really is called Dave (or at least that was what his now deactivated Facebook profile said, but I do have my suspicions) and unlike Mr Murray and his representatives, he had zero professionalism and no sense of how professional relationships work.
He initially contacted me via my personal Facebook profile having adding me as a friend some days before. His message told me that his band has enjoyed minor success with their first album and have managed to work a tour across the U.S.A. in support of the album. He was honest about the size of the venues, about how many people were in them and the likely exposure he was getting. He told me of their plans for the future, future bookings and how the second album was in the works. When written like that, it’s quite an attractive prospect – we actually support more emerging artists than established ones, so he has a fighting chance based on the evidence above. He was obviously an extremely hardworking guy who was determined to make his way in the music industry. On that basis alone, I could almost forgive the “PM through Facebook” thing.
The thing I can’t forgive is when approaching us about working together is the use of this phrase, or something like it (and some of you will have heard this in terms of being paid for gigs… yeah, you guessed it) and I quote directly from Dave 2’s initial contact: “I can give you significant exposure for your brand if you give me the gear and some t-shirts so I can use them on tour and the album, we are really keen to partner up with a reputable brand such as yours and I’ve been told how great you are and how great your gear sounds”.
Hang on a minute, is that a generic cut and paste statement put to many other companies? Is that a generic statement that isn’t even pedal specific? Is that how a professional person approaches a professional company? The pedal industry is actually quite close knit, we all talk to each other and actually have each others backs (there are some personality clashes but I can say with almost 100% certainty that every company talks to all the others in one way or another). I spoke to the guys I was closest to at the time (and the ones who happened to be available on Facebook at the time) and we’d all received the same thing in quick succession. I since found out that he had approached some other boutique guitar luthier’s and amp builders the same way. Well, way to go to make us feel special Dave 2, way to go.
It’s pretty simple to work out that Dave 1 is in a better position than Dave 2 to obtain gear and to work with the people who will represent him well. Companies will want to work with Dave 1 regardless because he’s Dave 1. The thing is though, Dave 1 is acting like Dave 2 should and Dave 2 is acting as if he is Dave 1 (or at least how people would expect someone as 'big' as Dave 1 to act). If you think about it, there is the cornerstone of this issue, the moral of the story - If you want to work with us, or want to have access to our products and create that professional relationship – because even if you are a significant rock star don’t act like one. Be Dave 1. Then buy Dave 1’s last album with Maiden, the Book of Souls and go see them on tour (or try to spot their private 747 being piloted by singer, Bruce Dickinson), his solo tones are nothing short of magnificent!
*please note – as a rule, we don’t send out pedals to be auditioned by artists, but certain situations allow.
As 2015 disappears into the distant memory of broken strings and replaced tubes, I've decided that my final post of the year should be a tongue in cheek look at how to use the internet, and mainly social media, in 2016. As always, this is just me talking nonsense and doesn't represent the feelings of Wampler Pedals etc ;)
- A friend buys a new toy (guitar, amp, pickups, pedals, house, car, planet, underwear, tevz): Instantly post in the thread about how "XYZ" is better because you own it (as you probably don't like them getting new stuff and you, obviously, are the world expert on this item and other associated with it);
- Someone posts a clip of their playing or whatever they are working on musically at that time. It's your duty to undermine it and point out what they do wrong. After all, they aren't that good anyway because they couldn't play that tapping bit you could at the age you first played it at!;
- You must take 5 selfies a day and post so we can share in your constant need to see your own face (let's face it - when man first went to the moon in 1969 they took 5 pictures which is approximately 1/100th of the amount taken in the restroom mirror of by virtually every girl in every nightclub in every country on every night);
- You once met *insert famous person here* and had your photo taken with them. Make sure you use this as your profile pic whilst calling them "your good friend" at all times (guilty as charged on this one ;) );
- You microwave a meal: Sprinkle a tasteless herb over the top, put it on your best plate on a nice wooden table and then Instagram it. You must then share the post on FB making out you are Gordon freaking Ramsey;
- You have a "fan page" on Facebook: Repeatedly invite all your friend list into submission (so they eventually like it just to shut you up) and then you make a gushing post about how humble you are that people have liked your work; After all, you're just a humble musician and it's amazing how many people "get" you musically;
- There is slight adverse weather forecast/upon you: Educate the world on the situation as you obviously have a degree in Meteorology and after all, you've been outside and got jolly wet and there is no knowledge like the knowledge gained from having boots on the ground;
- You are bored and lonely: Post pictures of cats, or maybe "comedy" memes involving cats, all the time;
- Attention seeking posts. You must, infrequently, post things like "WTF...." or "I've had enough!" as your Facebook status. This way, all your lovely friends can fill up the thread with "s'up hun", "txt me babez", "u OKz?" or other various deviations from the language that only apply to attention seeking Facebook status updates that will make you feel better, or self important, or something I don't quite understand;
- You are lucky enough to see a popular TV first compared to the rest of the world. You openly talk about the most important part of the plot and don't give a crap how much it ruins the enjoyment for others, because you've seen it, so who cares!;
- The R.I.P. race. You must be the first person to post R.I.P. about someone who has just died, that way you be the person to tell everyone the news. You then have approximately 1 hour to research that person on the internet so you can give the impression of being a lifelong fan of them and regail all your favourite memories of them on other peoples threads;
- You are the member of a gym: Tell everyone all the time you are going and post repeated pictures of your weight/loss gain to improve your self esteem safe in the knowledge you are probably intimidating others at the same time. Total win/win. But please, don't forget, there is nothing better than posting pictures of your veiny arms with the word GAINZ written under it;
- Remember, you own You Tube so have the right to destroy anyone who posts on it. And yes, writing "First" is still hilarious and makes you immensely important and a valuable part of humanity;
- Speed is everything. You must upload a video 'proving' to the world you can play at 3200bpm. Speed is all that matters despite every other guitar player on the planet knowing that playing at this speed is both impossible and the concept is utterly nonsense. Speed is great, at the right time, speed competitions are... well.... I better move on before I say something I shouldn't;
- You are the world expert on politics or theology. Your view is the only one that counts so you must make sure you tell everyone you can what is right and wrong and should they have a differing opinion, they are wrong and you must destroy them intellectually; and
- You spot a spelling mistake in someone's post: Mark their work like some FB teacher and delight in pointing out their errors. After all, you are the Oxford English freaking Dictionary and invented the language in the first place.
DISCLAIMER: *of course, my constant mocking of people and winding them up on FB is excluded from all of the above.
Happy New Year tone chasers I hope that 2016 lives up to expectation, may it be full of great tone, love, light and laughter. Remember, you are beautiful, talented and most importantly you are wonderfully unique. Take what you have been born with and make the most of it. Work hard and play harder.
Tomorrow is the first blank page of a brand new 365 page book, make it your best story yet.
Most importantly, if you love someone, tell them - there is no feeling better than being loved. :)
(apologies for sounding like Jerry Springer at the end there)
2015, The End. I'm off to get drunk, see you in 2016... :)
A couple of months ago I asked the question to many people in our industry what does the word boutique mean to them and how does it relate to their company/business and the industry we work in…
The reason I did this is because I have an issue with the word - as long as I've worked for Wampler (over 5 years) I've never really understood it as I've never been able to relate to it properly. When I first met Brian he was describing the company to me and he kept using the phrase 'a lot of people would class us as boutique'. I’m not sure he related to it either thinking about it, so, I looked in to this ‘concept’ and discovered that it appeared to be everything Wampler Pedals shouldn’t be - so it's safe to say everything I've done in this time has to move us away from that label, usually against Brian's wishes I’d say, but sometimes you have to take a step out of the marketing hype and take a reality check.
What many people don't understand about Wampler Pedals is that Brian's absolutely loves marketing – I’d say it’s his passion, as much as he loves to breadboard and get new releases out there, the most excited I've seen him get is over a marketing direction or a plan that has worked out how we wanted it to. This is why when the rest of our peers were hiring builders in 2010, he was hiring me to take ownership of the internet marketing and social networking. Is boutique about marketing? Is it just a marketing phrase? Anyway, as usual, I digress...
So, what is boutique? Let’s look at what it was in 2010. Boutique then meant a small company, handmade by a guy in his basement making unique designs (tubescreamer variants usually ;) ) and presenting them in a fancy painted box. So, from what I could see – that was not Wampler Pedals! We had maybe 1 pedal that could be associated with a TS, our boxes looked awful and we were being built in a factory. But, everyone called us boutique… I think the label came from us because of the price point, the level of care that Brian insisted on with each stage of the process and after sales service. After bringing them to them to life on the breadboard he then worked extremely close with Justin in the PCB layout to ensure the signal path remained as pure as possible (this is why our pedals are usually so quiet in terms of floor noise compared to others), the parts used are to his spec (and not to price, for example – 2/3 of the PT2239 delay chips were binned upon first inspection because they weren’t good enough and at least 60% of the jfets were also thrown out), the 7 part quality control process during manufacturing include a play test for each pedal... so, from that respect I can understand it why people called us that, there is a huge element of care and love put into each one.
Let’s fast forward to 2015. What is boutique now? Well, those of you connected to me on social media will know how much I like to poke Hipsters with a stick – need to get this out the way, I don’t mean any of it, some of my favourite people are hipsters, one of the hippest people I know taught my kids for years and I love the man dearly, but you know – sometimes they ask for it! A classic example of what boutique means these days can be found in here. Really fancy packaging, unashamed beard growing (I do hope that ‘tache comb is organic and made in Portland sir) and moody photographs (I’m trying really hard not to insert a barrage of jokes here) and what can only be classed as a mediocre product. It would appear that boutique has flipped on it’s most fundamental principle. A quality hand built product.
Let’s look at Wampler Pedals now. We are much much bigger than you probably expect, because we’ve somehow managed to retain the ‘boutique’ image. I think also we have retained it because of our communication channels, we run a massively successful group on Facebook dedicated to Tone Chasers – it’s the only group I know that isn’t just full of idiots arguing about who the best is and what flavor picks they like etc., it’s just people talking about gear. We are actively open on other social network feeds as well. Myself and my good friend Alex Clay do all the social media and we try to demonstrate a sense of humour in what we do, we’ve both been playing for ever so we understand the customers well so I think they relate to us so the posts we make strike home in one way or another. The legend that is Max Jeffery (one of the unintentionally funniest people on the planet) and Brian do the Chasing Tone podcast every week, Brian personally does a lot of stuff on the Periscope app… so we are approachable, does that make us more boutique that others (although, I must admit to noticing that many other companies now have Podcasts going as well these days)? It probably does.
Looking around at our peers, our friends in our industry I find it hard to see any of them being 2015 boutique. Look at Robert Keeley. He made a video for me when I asked the question originally (also check out Pt 2) to show what he thinks about the whole boutique thing. And, being Rob, he also cross referenced the literal meaning of the word boutique from the dictionary! If you look at Rob’s set up, it’s all in-house. From the moment he decides on the pedal to the when it get’s sent to a customer/dealer – it never leaves the building. Everything is done in house, right there under his watchful eye. Then look at Josh Scott from JHS (he despises the label boutique as for him the whole hipster substandard product and customer service infuriates him), every part of his product is cool and is intentionally made that way. Nick from CatalinBread, he and Howard lock themselves away and make products that they think are cool and they think their customers would dig, it’s almost an artform to them – they paint their tones with a fine brush and hope people hear them properly. Philippe from Caroline Guitar Company – the coolest and most intelligent guy I have ever met, a lot of thought goes into the entire design process, a sense of humour and personality is present in everything he does... is that boutique?
My thought process in 2015, going into 2016 is this – boutique companies are dead, but the boutique industry is alive. I"m pretty sure that of all the companies that work at their product full time are not boutique, but, the collective of companies are. We, and they, are determined to bring you the best toys we can, the best tones we can, but in the way we do it. We aren’t truly handmade any more, they aren’t either – most companies employ SMT to populate their boards, most companies effectively mass produce their products (to order), most of the companies are dedicated to provide excellent customer service, most of the owners/builders/marketers are friends who regularly chat, compare notes, help each other and support each other in times of need. I guess you could say we are boutique family, from the small to the large. And yes, I do include companies like Strymon and TC Electronic in that…
What about you, what does boutique mean to you as a customer? What makes a company boutique? Are we, Wampler Pedals, boutique on our own as a brand or are we part of the wider boutique as the collective?
Most of you guys out there who have like me played one too many wedding gigs for all the right reasons (basically, money) you'll appreciate this. I often used to play the game of inserting lines/licks/chops in to the most inapprorioate places, actually I've done this in every band I've been in. Satriani into Pink Floyd songs, Vai into Sting, Iron Maiden into Steve Earle and even managed to get a hook from Dimebag into a major blues jam last year. It's never boring when you get bored!
I've never quite taken it this far though, I've never tried to insert basically the entire song into something with differing rhythms. I'm quite in awe of putting Metallica into a Bossanova number...
If, like me, you are a massive Star Wars fan (I've been told I've seen each of them on the day they were released, I can vouch for Ep. 1,2,3,5 and 6 because I wasn't quite 4 when Ep 4 came out) you'll love this.
Guitarist Cooper Carter has taken the orchestral score of Star Wars, originally written and conducted by John Williams and the performed by the London Philharmonic Orchestra, and arranged and performed it for guitar. Using a Fractal Audio AX8 and a ton of lovely guitars (mainly Ernie Ball Music Man) he's taken every part and played them flawlessly.... My only thought is that I wish he went on to record the Asteroid Field from The Empire Stirkes Back, which would be nothing short of awesome!
Then, of course, there is this. A truly amazing recreation of the Throne Room end credits from Ep, 4: A New Hope by Magnus Lervik - Unfortunately I cannot find any reliable source to determine his signal chain...
I do hope you are as excited about seeing the new Star Wars: The Force Awakens as I am, although as I am laid up awaiting surgery for chronic Sciatica, it has to be now I miss the first day of a new Star Wars movie... I'm hoping that the world doesn't give it all away on social media, but you know, I'm not holding my breath!
So, Alex asked the question on the Wampler Pedals Tone Group page this week about your dream rig. I didn't answer there as I'm not sure I could articulate it that quickly, so I've thought about it, slept on it, drifted off when my wife has been speaking to me about BLAAHHHH and generally thrown it backwards and forwards in my mind and I think I've got it, so - here it is, my dream rig (please note, this expires roughly 5 minutes after I've written it).
I am the master of no genre but thoroughly enjoy attempting to hack my way through rock, metal, blues, country and if I'm being totally honest here, I really really want to be Steve Vai when I grow up (yes, I know, I'm 42 - age is just a number!). So, I need a guitar that can be versatile. I currently am the proud owner of a PRS Brent Mason signature, it's a great guitar and an excellent start to where I want my perfect guitar to be. My guitar needs to be powerful, both in pickups in and construction. I would probably go with something that has a fast, bright yet ballsy attack, it would be a 7 string with a whammy bar (I'd like to go up about a minor 3rd at the minimum so might need to be dug out), so the wood would be swamp ash. I'd need 24 frets, big stainless steel ones, probably with a Gibson scale sitting (smallish hands) on a thru neck (sustain baby!) or maybe a glued in because I am stupidly attracted to Birdseye maple. I don't know, not sure on that yet. I would get either Seth Baccus or Fibenare to build it - purely because I know them and trust them and they both produce guitars of such beauty and quality you'd be hard not to salivate when looking at them. Most of you already know about Fibenare because of Tom Quayle, but may have not heard about Seth. He's from my hometown, has now moved to Portugal and builds his guitars alongside his mentor, Andy Manson. The quality of work coming out their workshop is enough to make the hardest tone chaser weep! The pickups would from the brain of Tim Mills at BKP, the man is a tonal genius and I am certain he could take the concept of my current guitar and improve it radically. H/S/H config (independently tapable like the Brent PRS) with no signal level loss between HB and SC - I'd need it to sound like a Strat, a Les Paul, a Telecaster, a PRS... it'll need to sound awesome in all positions, maybe Brian would have to put an EQ and gain circuit in there some where to make it do this, now there is an idea. Can Brian make a circuit to go in a strat to make it sound like a telecaster and vice versa? Oh yeah, it'll need a JEM monkey grip, just because!
Quite simple, I want a Wampler and TC Electronics board for my rig. In it would be an Ego Compressor, the Plexi Drive Deluxe (I'd want this mod'd so that the pre gain boost can be separately switchable from a looper), a Tumnus for boosting, a Pinnacle and a Velvet Fuzz. Then there would be a Faux Tape Echo and a Flashback for delay, a Faux Spring Reverb, Hall of Fame, oh yeah, there'd be a PolyTune 2 in the front and a Ditto at the back. I'd also like a slimmed down Sonuus Wahoo pedal (I have some awesome ideas for that thing) in there somewhere as well... I'd like it all to be controlled by the sublime GigRig G2 - quite simply, there is no better looper on the market than that thing. Dan and team knocked it so far out the park with that the competition has been left stranded ever since. With this rig I can now be Vai, Gilmour, Edge, Brent, Brad, Dave and Adrian, Satch and every 70's, 80's and 90's rock player that I was bought up listening too and loving!
This part of the rig is quite easy, loud and clean. Probably the Port City Pearl because it just eats pedals and sounds beautiful. But... I'd also love one of those Friedman BE100 that sound what a Marshall should sound like. I had the pleasure of playing through Dave's a couple of years back and it's stuck with me ever since, best rock sounding amp I've ever heard!
So, that's my dream rig. Most of it is easy, so if you want to donate y'all can send it to me. This is the first time I've thought about "my perfect guitar" so I'm kinda clouded by the concept but the more I think about it the more stupidly excited I get so who knows, maybe one day. So, if you could all buy 500 pedals each and tell Brian that you did after reading this pointless blog piece so he'll buy it for me :D
So, those fine guys over at Gig Rig - Mick Taylor and of course Dan recently did a shoot out with the new MXR 5150 up against some old favourites in order to find which does the best Brown Sound... The JHS Angry Charlie, the new JHS Andy Timmons @ signature, the Xotic SL Drive, the Boss SD-1 and our very own Pinnacle Deluxe. They all sounded great, Mick leaned towards the crispness of the @ and Dan loved the top end clarity of the Pinnacle... For me, there was only one winner - the Pinnacle. It has been "my" sound every since I first plugged it in - brown sound or not, it just has that touch and feel that makes me go all funny inside - the mid contour control just gives you so much versatility and as Dan rightly says, there is no fizz in the pedal at all!! For more information about the Pinnacle you can see Alex's excellent overview of it, along with 4 suggested settings!
All in all another completely enjoyable show from Dan and Mick, to be honest, it just leaves me GAS'ing more and more for a G2, which is still the best switcher on the planet, others may come close but the G2 still has it! If only they'd put one in a box and send one to me... I'd even br prepared to let the Aussie's have the ashes back!
So, watch the show and let us know which one you think sounds the more EVH than the EVH does!