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Gear Demo - Do's and Don'ts.

Gear demos are a fantastic way to kill time. Whether you’re researching a piece of gear you’re interested in, or just checking out examples of how others used it, or just lusting over gear that’s just out of reach, demos are the gateway to the sounds the pedals make when someone can’t physically try them in person. As of late with the continued growth of the effects industry, there has also been more demo artists popping up, each lending their special touch to coax some great tones out, and hopefully give the end users a great, realistic example of how they can expect the gear to sound. For every fantastic demo artist, there’s also the inverse. For every stellar produced, well-executed video there is a poorly done mess. We try not to judge, but there are a certain set of unspoken rules of things to do (or not do) that most every successful reviewer has in common. I’m going to go through them here for anyone who may be considering starting to demo gear and feel free to add more in the comments section of the post that referred you here.
 
#1: Make sure the guitar is in tune - This seems like a fundamental thing that should be blatantly obvious, but it’s a bit crazy how many demos there are that the guitar is out of tune. In some situations, it’s not quite as noticeable to untrained ears to a certain extent…but in the other instances you question how the demoer can think “Yep, that sounds great. Nailed it!” It offsets the entire vibe and purpose of the video because it’s impossible not to be distracted by it. Taking a couple of minutes to be sure that the instrument is in tune can go a long way for future demos and even the reputation of the channel and the player. With headstock and pedal tuners being cheaper, more accurate and more accessible than ever, it’s worth the investment!
 
#2: NO BARE FEET – I completely get it, it’s comfortable to walk around and lounge about with bare feet, airing out the dogs and what not. However, on a demo (primarily referring to pedal demos), PLEASE take the opportunity to express your personality via some cool socks with crazy designs, or showcasing your favorite pair of worn-in kicks. Nothing can off put a demo like cutting to the pedal and seeing giant, hairy toes descending onto the footswitch like alien ships from the movie Independence Day. Feet don’t bother a lot of people, but they also bother just as many too. Many demoers just set the pedal on a desk and activate using their fingers, and that gives a great alternative where you can still be barefooted and comfortable without alienating some viewers.
 
#3: Choose the right gear for the application – With demos attempting to capture relatively real-life tones, it’s important to choose the right rig to adequately showcase the gear how it was designed to be used. For instance, though it may work to use a Schecter Hellraiser 7-string to demo a Vox-style amp-in-a-box into a Line 6 amp, it might not be the optimum setup to showcase what the pedal was designed to do. On the flip side, it’s not going to help if it’s out of touch too. “Here’s my [Insert brand here] $5k guitar, I’m going to be going stereo into this $10k amp in the left, and this $7,500 amp on the right. Let’s see how this $200 pedal is going to sound.” Having relatively easily accessible amps or something similar allows the player to know a little more clearly what to expect rather than the base tone being either incredibly immaculate or incredibly unwanted.
 
#4: Play to the pedal – Piggybacking off #3, along with knowing what gear to use it’s also important to play to the gear. If a delay/reverb pedal has been aimed at the ambient market, using a metal zone to sweep pick through it won’t give the best representation for what it’s designed for. The same goes for dirt; some genre’s just sound more pleasing using certain effects than others. Using a Klone to play Pantera riffs or a metal distortion to play 12-bar blues isn’t going to convey the product nearly as well as researching to see what each pedal is designed to go for. It’s okay (and often encouraged) to showcase the versatility of a pedal but within a context of something the average player would find usable. 
 
#5: No whammy bar antics when demoing wet effects – This is a personal one for me, and it’s one that I felt needed to be on its own  number. When demoing a pedal such as a delay, reverb, chorus, vibrato, tremolo, phaser, flanger, etc. PLEASE do not mess with the whammy bar the whole time. For me personally this is almost deceptive because it’s applying an effect that some may or may not want with their wet effects, and some may not be able to do it at all if they have a hardtail. It’s okay to do it at the end of a passage or during the outro of the video, but consistently using the bar makes it hard to focus on the true nature of the effect.
 
#6: Reduce dead space, and talking – This won’t apply to everyone because talking can be a vital tool for many YouTube personalities. I'm referring more-so about keeping the focus and not rambling. When doing a demo, it’s good to convey the basic functionality, but intersperse it with playing as well. Rambling and “Um’s” make the audience bored and antsy, sometimes leading them to click away without ever getting to the playing. This also swings back around to #1 with tuning regarding reducing the dead space that people won’t care about in a video. Tuning, switching amps, switching guitars, these things are fundamentals that need to be taken care of off-camera. We all do them every day that we play, and it’s fluff that isn’t needed to get the point across of a product. 
 
#7: Make sure it looks and sounds good – This sums up all of the things mentioned above into a single defining rule of thumb. Make it look and sound great. Using an adequate camera and recording software is essential in conveying the overall “branding” of the channel. Dress appropriately, ensure the mics aren’t clipping or overly compressing, record in an HD format so players can see what is going on in the video. Many YouTubers use multiple camera angles to showcase the playing as well as where the pedal is set. Combining stellar visuals with no dead space, and high-quality audio will result in a professional-looking and sound demo that will keep people and companies coming back for more. Worth noting, the background and setting of a video is just as important as the main focus point.
 
So, what do you think of the list? Are there any more you’d add that stick out immediately in your mind? Is there anything that stands out that you like the most about a particular demo artist? For a great frame of reference on what TO DO, check out the YouTube channels for Brett Kingman, Jay Leonard Jay, Henning Pauly, Pete Thorn, Jim Lil, Tom Quayle, Mike Hermans, Robert Baker, Andy Martin, Dave Weiner, Dan and Mick from That Pedal Show…the list goes on and on. The key is finding the right niche for the demo style that sets apart from the rest, aside from just natural playing skill. It’s the culmination and “whole package” that makes those fan favorites who they are.
 
 

Rooting for the Underdog?

With the release of the Paisley Drive Deluxe right around the corner, I thought it would be a good time to discuss and a recurring topic that's come up for years, but especially more frequently now that details have emerged about the Paisley Deluxe (or as Brad Paisley refers to it, the "Paisley Dog"). I'm talking about the limited edition Underdog overdrive. Released in 2009, with a limited run of just over 100, the UnderDog is based on a Nobels ODR-S but modified to clear up some of the shortcomings Brian felt were inherent in the design. Along with the transparent and flexible 3-band EQ, there is a toggle for higher or lower gain settings, and the Underdog became a favorite of Brad Paisley and Nashville players all around due to its versatility. It's very transparent, the gain can be set minimal and used as a hefty volume boost with a bit of grit where the guitar's voicing stays the primary focus, or it can get extraordinarily crunchy and fat, bordering on fuzzy distortion. It's hard to miss, being in a larger enclosure with bright pink sparkly paint, with a decal for the graphics. 
 
Here's an excerpt from Brian in 2010 regarding the cause behind the Underdog: “A close friend of mine has breast cancer and has no insurance, no family, and the government will not pay any medical costs for her to get the treatment she needs. Now, I’m not rich by any means, but I had to do something to help her. My wife and I came up with the idea of creating a pink pedal that is rich, dynamic, and very tweakable, and donate ALL the profits to her. Out of that limited run, famed country artist Brad Paisley bought one and loved it. A number of guitarists saw the pedal on Brad’s pedalboard and asked me to build one more for them, so I decided to start building more to keep up with demand. We are still donating all the profits to my friend, Ivy East, who is struggling to pay the doctor bills to combat this terrible disease.”
 
When the Paisley Drive Deluxe information initially was shared, and that it contained the Underdog circuit as Channel 1, there were a lot of mixed reactions. Overall most of them were overwhelmingly positive and excited, but there were a few discussions that immediately popped up regarding having the Underdog as a standalone pedal, not paired with the Paisley Drive. My goal with this blog is to set the record straight on where Brian and the company itself stands regarding this. It's easier to give the full scope of the discussion in a centralized place for everyone to refer to instead of commenting on dozens of threads, which are still overlooked due to how fast comments pile up on FaceBook.
 
At this time, there are no plans to rerelease or reissue the Underdog as a single pedal. Let me explain why. As you read in the excerpt above, the Underdog was created for a particular purpose, and it was successful in alleviating the financial burdens that came about from a terrible situation. That being said, there's a level of integrity and respect that comes along with that period and what the pedal stood for. It feels wrong to try to cash-in on that moment in time, and doing so would dilute the meaning behind the Underdog and it's creation. After discussing that on FaceBook in our Tone Group, the question arose about changing the name and graphics and just rereleasing it under a different label. The same theory still applies. The Underdog is just that, a limited thing for a special friend who was in dire need. Changing the name won't make it feel any less dirty or wrong by using that circuit setup for that purpose for personal gain.
 
So why does Brad Paisley have the circuit in his new signature pedal? The answer is pretty simple and straight-forward. Brad has utilized the Underdog alongside the Paisley Drive for years (see picture below), having one of the original Underdogs and buying several used version up as time went along to be sure the pedal was always there. It's an integral part of his tone. Touring all over the world has its constraints on gear, and it was at his request that we build the Paisley Deluxe. "But you said you wouldn't reissue it." Correct, as a standalone pedal under the banner of Underdog. With the high number of requests and high used prices, we wanted to be able to offer the circuit for our customers, but without sacrificing the basis of what it meant at its core. The compromise is the Paisley Deluxe. 
 

Paisley Drive Deluxe - release date amendment.

Paisley Drive Deluxe - Release date.

Due to unforeseen circumstances stemming from availability and Brian's constant demand for perfection, the release date for the Wampler Paisley Drive Deluxe has been amended to October 31st. Not only will this allow the global dealer base to ensure that they have the product in store for the release date, but it allows us to know that every product shipped meets his exacting standards and people all around the world can get it in their rigs, on release date, no matter where they live. 

The thirst for perfection, it's what drives us.

Ethereal, launch day musings...

Believe me, no one is more glad than we are that the Ethereal has finally been released! We first previewed it at NAMM 2016 - yes, 18 months ago - and we were telling people that it would be a few months. Well, that was the plan. Unfortunately, stuff happens which means that other stuff doesn't happen and things get delayed, so I'd like to thank you all for your patience, I hope it will be worth the wait for you!

I first played the Ethereal at NAMM '16, and to be honest, it was a 'meh' moment for me - but I'm not an ambient type player, I like notes more than I like the space between them (and yes, that means I'm a shredder, either dirty with rock or clean with country) so it didn't hit met at all... fast forward to NAMM '17 and I played the next version of it (also, I was in post spinal surgery hell in '16, so not sure I would have liked anything to be honest) and I liked it much more, the reverb was lush and the delay patterns were really interesting. So, my hopes came up a little... As we approached release day one landed at home and I got to spend some real quality time with it, time to truly appreciated it for what it is.

So, what is it? In a nutshell it's a dual delay and reverb pedal. The reverb is a big deep plate style, it's truly gorgeous. The dual delay has a consistent 1/4 note repeat and on top you can lay triplets, dotted 8ths and a self oscillating ambient thing that makes it sound really lush, I must admit, the first day I played it at home the 20 minute limit I put on myself to explore it turned into 3 hours, which ended up in a Pink Floyd heaven type jam with Mrs Wilding on Piano and two kids that ended up yelling at us to please be quiet as it's now bedtime :D

Here's what I love about it, there is something extremely special about the reverb, it's so lush without being overbearing, it sits within the dry tone so well (even at higher levels) and just makes you feel like you are within it, I've never quite heard a reverb like it. Well, I have, but really expensive Lexicon's back in the day, but since then, nothing. They all seem to leave me cold. The you add the delays on top of it, this is where the fun really starts. I went into some classical heaven (I knew there was a reason I learned Cavatina back in the 90's), some interesting Satriani melodic tapping type thing, chords... Edge, Gilmour... yeah, it's fun. Really fun. I had a great time making the suggested settings with Alex, I could get everything from Floyd's Run Like Hell, to a big Spring style reverb with various reflections, U2's Bad and every ambient thing you can possibly imagine. I found myself playing chords and just enjoying how they fell together with all the repeats floating around behind them, makes you sound so musical.

Also, of course, it's so easy to use you won't believe. A massive ambient pedal that doesn't look like the flight bridge of the space shuttle. Ideal.

 

 

 

 

 

 

 

Memorial Day 2017

Coupon code: memorial2017 on wamplerpedals.com

Have a great weekend tone chasers!

Psychosomatic Drive - Teenage Cancer Trust

Received an email from Lee this morning that was a great thing to wake up to!

Lee had just sent a check for £2000 to the UK Teenage Cancer Trust following the sale of all of the Psychosomatic Drive pedals we made following our April 1st video.

It's great that something so good can come of something so silly!

Wampler Pedals would like to thank: Lee, Avi, Chappers, Bea, Dan, Mick, Danish Pete, Mr Paul freakin' Gilbert and everyone who bought the pedal!

 

Original video:

 

Follow up video:

 

Capt. Anderton - Psychosomatic Pedal

My absolute favourite part of this job is the creative process and the sometime silly things that come of it. Over the years I've had the pleasure of working with Brian, Travis, Max, Jeff, Alex... so many people and with each one we've had moments of utter brilliance (even if I do say so myself) that have created some great products and moments.

One of the best parts of it all, for me, has been the concept of the silly pedal graphics. I did my first for Christmas in 2011 and we've been doing them regularly ever since, I have an extremely short attention span and when I have photoshop in front of me things tend to happen to relieve my boredom - I think we might have been the first to do an April Fool pedal graphic way back then, and then we upped the game in 2014 when we did the video for the HAIRstortion (that came from a drunken conversation between Brian and I over dinner at NAMM, we were crying with laughter in a very nice restaurant and receiving some extremely interesting looks from the staff and other customers, but you know.... meh). 

Come the start of March I had realised we'd not even considered an April Fool thing, and had all but conceded to the other companies that have also started to do it, as we were going to miss out this year. Shame, but we've been really busy and the inspiration hadn't hit yet... 

All this started on March 9th, a Thursday at about 17:50 or so, Lee Anderton posted a video on his page and I commented on his tone, which was lovely. He shot straight back with a typical Lee comment (I first met Lee in January 2012 at NAMM, over the years we've done dinner, we've done banter, they've become one of the biggest selling dealers we have, he's cut me some great deals on some gear... so, you know, this wasn't random, I've known him as an industry guy for years), and within 20 minutes the idea was born!

You can take a look at the conversation here (look for my "nice tone mate" comment and then read the thread that came from it), kudos to Lee for the initial idea, and then it went to email and we had the entire thing planned out in 30 minutes from my first comment to me making this in photoshop and sending it to Lee as a concept for April Fool...

When thinking about things like this, especially if you intend to make a couple for a video, you tend to use a casing etc that is already in production, that way there will be units already around and it's much easier for the guys in manufacturing to complete. As this was basic, I used the casing of the dB+. Font was a free one from one of the free font sites, happy days, and it was done. I sent it to Lee, he absolutely loved it... As you can imagine, in order to get this filmed and ready for April first, we had absolutely no time to mess around. Lee needed them ASAP so it was all systems go.

I emailed Brian, Avi and Steve (Avi is the boss of manufacturing and distribution so EVERYTHING goes through him eventually... Steve is the director of marketing for the company that Avi heads - Steve is in overall charge of transferring my pedal graphics on to the unit and their general appearance etc) with the outline, the graphic, the assets for the graphic and most importantly the timeline... I knew I didn't have to convince BW that this was a good idea as he gets 'it' and he did, the trouble I saw was convincing Avi that this would be something worth doing from a marketing perspective. Avi got it straight away, he saw what this was, who it was, and why we were doing it and just said "No need to keep me in the email chain, just do what you need" which was tremendous! Steve printed a couple of cases up, we put the dB+ circuit in and they overnighted it all the way from California to Andertons over here in sunny ol' England.

Lee had already said he was trying to get others involved, I asked Brian to shot the breadboard section (I love things like this, because I get to script and direct the worlds best analogue pedal designer at a breadboard and he just trusts me and does it and he always does it perfectly) and we sent it over, Lee told me about a week before the reveal they'd got Paul Gilbert in on it, Chappers, Bea and Danish Pete, and of course Dan and Mick from That Pedal Show... I was SO excited to see it as not only are all of those guys ace, but each are individually funny in their own right, I knew that Andertons were putting full production values into it, so this was going to be amazing... I hoped! Lee and I were spending a lot of time trying to convince the guys that we should make a run of these to sell for charity, and it didn't look like we have the capacity to do a small individual run like this, but once Antony (the sales sale rep for Europe) got involved it happened! More about that later!

March 31st... TC Electronics and JHS Pedals released their April Fool videos a day early, the cheeky monkeys! I thought Tore's was genius, the Vacuum Compact Kill Switch Pedal, hats off lads, excellent work - they do keep us on our toes ...

Here is the video!

As you can see, it turned out fantastic. Each person in the video played it perfectly, tremendous display of dead pan humour and the production is incredible. :)

The following day, Andertons released this...

18 hours after the launch of the first video and it's already been viewed over 47,000 times. The follow up over 6,000... Andertons put 25 pedals up for sale at 10am and within a matter of minutes they had all gone, so that's £1500 to the Teenage Cancer Trust for what was effectively a silly idea and some banter... Wonderful.

So, 2018... I'm already thinking about it. :)

 

Bravado - That Pedal Show

A couple of weeks ago I had the pleasure of dropping by That Pedal Shed to drop off a Bravado demo amp... that we are hopefully will be featured in lots of videos of That Pedal Show in the future! ;)

After a horrendous drive up (I had to leave at silly o'clock not only to be there on time but to also miss the traffic bottlenecks at rush hour), I rolled into the Tone Shed just as the guys were setting up.

Dan and Mick had swung by the booth at NAMM this year and were interested in the Bravado amp and what it actually meant for guitar players, so once we had all got back Dan and I liaised and we set a date for me to go visit. Now, that Pedal Shed is in a gloriously normal Wilshire spot, tucked away in a completely uneventful business park, that is blissfully unaware of the magic that happens within, it always makes me smile when I go up just how unassuming the place is! The first time I visited Dan at the GigRig was about 3 or 4 years ago, back when it was just GigRig HQ and within it was a typically chaotic work space with pedals, amps, PCB's, switches, components and the general chaos of a productive workspace. Since then I've been back a few times, and each time it's been slowly transformed to the place we know today, GigRig is now run from an adjoining unit with the original location now the studio out back and general rig based workstation in front.

The best thing about walking into that place is the lovely welcome you get when you walk in, both Dan and Mick are genuinely lovely people so it's always a delight to walk in and start chatting (Mick and I had a lot of blushes to cover up, we'd last seen each other at a Joey Landreth gig crying like babies at the beauty of the music), so after that, I grabbed the Bravado, as well as my home made cab, and in we went.

These days, it's kinda strange to walk into that same room, the original workshop, as you know it so well as the Pedal Shed. Strangely enough, the only thing I can compare it too is when we took the kids to see the Harry Potter studio tour earlier this year, you just kinda knew the place before walking in!

I was lucky enough to be invited to stay for the filming of a couple of episodes, the Pedal Platform special and the Binson EchoRec (in fact, it's my crappy brown Adidas you can see in the top left of the screen when the EchoRec is shown) and was treated to a behind the scenes view of the entire thing. Dan and Mick work so well together, they intentionally don't really discuss the products that are on the show that much, preferring to see how they react to each others thoughts and comments. Dan is generally the nerd, what he doesn't know about pedals you can write on the back of a postage stamp with a paint roller, and Mick's practical experience of gear journalism makes a great blend. Plus, they've been mates for years so the jokes you see are unrehearsed, just two mates trying to make each other laugh as often as possible.

Before filming, we had a really long chat about the concept of pedal platforms, what they are, what people think they are, what other companies think they are, how much is marketing faff, how much of it is reality and what is what. They had a quick play through it to make sure levels were correct and then the filming started. So, what you see on screen is them discovering it properly, we didn't specifically select the effects, Dan just took the ones he wanted to try and played them. I was a little nervous when I noticed that we were up against a Mesa Lonestar head, which retails at around £1000 more than the Bravado and has a stellar reputation, so it really was a trail by fire, and a trail that was likely to be viewed by almost 50K people in the first 7 days.

In the room, the Bravado sounded phenomenal - hopefully you can hear on the video about how much more articulate it was than the mesa when using pedals!

Here is the other video filmed that day, Bravado is all over it! Can't wait to see what they do next with it!

Dracarys.... Release the dragon fire!

Wampler are proud to announce the release of the Dracarys, Brian's take on the the modern high gain sound!

It all started when Brian was sent a link of Ola's band Feared, the song Pyscho Logic. There is a section at around 1:58 to 2:08 (just after the solo) that sounds phenomenal... With that in his ears, Brian started to hunt down other contemporary high gain sounds, listen to loads of tones and then started to chase them.

So, after listening to as many pieces of high modern high gain gear as possible, and talking to players, and listening to as much of the music he could find, Brian set out to make the pedal that will melt the faces of anyone who dares to listen!

You can purchase the Dracarys here, or it is available from your favorite local Wampler dealer or online. 

Here's Ola Englund showing us what this pedal is designed to do! 

www.olaenglund.com

 

www.rabeamassaad.com

 

2106, a year in review

Now that 2016 is coming to an end, we’d like to take the time to thank all of the tone chasers out there for all of the support this year. It’s been an interesting time to say the least, with one of the longest dry spells between releases that we’ve ever had (it was excruciating for us!). During that time we took the opportunity to buckle down and reformat our brand to make it a bit more cohesive across the line-up, with many of our pedals receiving a makeover, either cosmetically with graphics, or the conversion to soft relay switching and top jacks. The goal with this switchover is to increase the longevity of the life of the pedal by reducing the amount of pressure needed to activate the pedal, along with the highly requested top jack feature for squeezing more onto the board.

Along with the aforementioned upgrades, we also released the Mini Ego compressor, Pinnacle Deluxe v2, and the Faux Tape Echo v2. The Mini Ego is something that we announced back in January due to high demand and consistent requests for it, but finally got out to everyone after overcoming a few hurdles in production. It squeezes (pun intended) the great tones from the Ego Compressor standard into a mini enclosure, and has been met with great response so far. The tone and attack knobs have been converted into 2-way switches which are common tones that we've honed in on for maximum versatility in conjunction with the other controls, especially with the Blend knob.

The Pinnacle Deluxe v2 was something Brian had been working on for awhile, and he wanted to step outside of the “Brown sound” box and provide something insanely versatile and tweakable to achieve a plethora of great tones, potentially becoming the only distortion you could possibly need! He added a 3-band EQ, along with multiple gain stages that range from light gritty overdrive with the volume on your guitar rolled back, to a full on soaring wall of sound with both the gain boost and the footswitchable boost engaged. He also addressed a common issue where there was too much sag on high output guitars, so a SAG switch was included to accommodate those as well.

The Faux Tape Echo v2 expanded on the predecessor by adding one of the most requested features we’ve ever had, which is for subdivisions to go along with the tap tempo. The modulation section was updated with streamlined controls for depth and speed, deciding to forgo the switch for activation. We’re VERY proud of these new pedals and glad that they’re making it into the hands of the tone chasers that can put them to good use!

Finally, we released the Bravado 40w pedal platform amp. It’s an all tube, handwired on turret board design that is made specifically for the pedal addict who uses their pedals for dirt and that are looking for the perfect canvas to create their own tonal work of art on. Along with being the perfect platform for dirt pedals, the FX loop was also designed with Dave Friedman to have zero tone loss and make your time-based and modulation effects sound pristine and fantastic.

Going forward into 2017, we’re VERY excited about some of the things we’re working on. There will be something new at Winter NAMM, and many more things in process of being developed for our 2017 release schedule. We’re so thankful for the support and the feedback, and we’re looking forward to an even more exciting 2017!