NAMM in the 21st century is nothing but Pokemon GO! for tone chasers. Featured
It's Wednesday afternoon and I'm just about back in the land of living after getting back from NAMM on Monday. It's a killer trip, both in the new cool way of saying it (please infer from 1990 onwards) and in the old, I'm knackered. Totally. 12,000 miles in 6 days, 3 18 hours days, lots of beers drank, hand shaken, too many notes played, too many burgers eaten and most importantly, too many hugs that will probably end up with me getting NAMMthrax (despite us having branded hand sanitiser on the booth).
I left home at 10am on Wednesday, only had to return twice to pick up stuff I'd forgotten and had a glorious drive through England to Heathrow airport. Cold, clear and crisp meant I had stunning views of this fine country all the way. No matter how many times I see it, Stonehenge is not to be taken lightly. As usual I met up with the legend that is Tom Quayle at the airport, this time he was flying with his Guitar Hour colleagues Dan Smith, Dave Brons and David Beebee. Travelling with us this year was Ibanez and Laney demo legend Lee Wrathe. Many laughs were had. Unusually I'd not seen Tom since last NAMM so we had a lot to catch up on, especially as in August him and Cheryl had a baby girl, Inara, and I had a lot of photos to get through :)
You know that the show is going to be a good one when you rock up to the hotel, dump your stuff and find your boss in the restaurant opposite the hotel already several pints deep into tomorrow's hangover. I had some catching up to do... As usual, we had to set the scene for the rest of the trip. So that means Brian's atrocious English accent had to be deployed and my feeble attempt at redneckery was dusted down. They are both so bad and so relentless it was no surprise that Amanda beats a hasty retreat every time we get going.
After 24 hours awake obviously my body would only give me 4 hours sleep so I stumbled into the show early and was delighted with the booth set up. Not only are we now fully esconsed into the larger booth area of Boutique Amps Distribution (no, they haven't bought us) but we are right in the middle of the golden area. Surrounded by Marshall, Martin, Seymour Duncan, Friedman and other stellar brands, it feels like we've really progressed in the last few years.
Taking control of playing duties this year was the wonderful Greg Marra, a lovely guy from the East Coast who is living the dream on the West Coast - endorsed by Ibanez and Fishman - a great player and an even better person. A true asset for us to have on the booth. With only Greg on playing and Brian, Amanda and yours truly working the booth it was bound to be a busy time, and it was.
This was the first time I'd been able to properly review and see the pedals after the rebrand last year and I must say, I am delighted with how everything came out. A lot of time and money was invested into manufacturing this year and to see the consistency and quality at this level was amazing, it's really obvious that we are stepping up and up each year. Kind of feels like we are entering the big league! Every morning I tried to be in early so I could properly play test each of the pedals through the amp as with the rebrand came a new manufacturing situation, so for my own peace of mind I had to make sure they were as I thought they were going to be. You all already know that they are, but I just had to be sure. I know, tough job isn't it, having to play all of those.
The Bravado was the star of the show for me. People were amazed at what we were throwing through it and it not cracking under the strain, in fact, most of the time the amps controls were set to high noon and it just sounded amazing with every pedal, no matter what level of gain or how they were all stupidly stacked, it just sounded incredible - it truly is the perfect pedal platform. I think it made a lot of fans over the weekend! I do hope you get to try one in store soon, I promise you, you will not be disappointed.
The best part of the show for me is the people - the people are hilarious. There are some classic LA types who look like they still haven't quite got round to celebrating the New Year of 1985 yet and are still loving 1984, people who don't have mirrors in their hourse, people outside who want to save my soul, people who want to talk to you for hours on end about input impedance, people who just want to hang and have their photo taken and people who just love great tone. The best bit though, it does have to be said, is that I have NAMM buddies who I only see once a year, from Frank Falbo to Robert Keeley. From Brian Haner to Seymour Duncan the list of people is so long I won't list it here, but safe to say I am proud to know each and every one of those lovely people and call them friends.
In case you are wondering about the title of this blog, only when you've been in a big room with 9000 booths and literally thousands and thousands of people walking around, nose in the NAMM app, looking for which celebrity they can get their picture taken with next it's like a massive game of Pokemon GO - I only wanted to destroy about 10 people and their phones when they kept walking into me.
Enduring memories about NAMM, listening to Andy Wood almost nailing "Pick It Apart" by Brent Mason at 10am from a standing start (impossible to play almost when you are fully warm), trolling Josh Scott when ever I saw him and Tom Quayle breaking his elbow in the terrible terrible weather. One to remember, that's for sure.