A question we get asked a lot is “how does someone become a signature artist and get their own pedal?”. Well, as with everything else, there is no rule book, but if there was one it would contain so many variables it would be impossible to give an explanation of the sure-fire route.
Right now we have a signature pedal at proto stage, one in ‘headscratching’ phase, and another in the negotiation phase, so it’s safe to say that this is subject that’s in my head a lot at the moment. So, for my own benefit in the process of consolidating all the information, I can give you a run-down of what is needed.
Let’s start at the business end of things. Why does a company bring out a signature unit? The obvious answer to that is the mysterious phenomenon known as “exposure”. If you look at our first two, Brent Mason and Brad Paisley (who now has 2, the regular and the deluxe), it’s easy to see why we did it. We were a very young company when Brent and Brian worked on the original Hot Wired, and when it was released it instantly gave us a good reputation and a great platform to market the brand from, and go on to have the brand come to the attention of a lot of people, myself included. I cannot begin to tell you what this pedal did for us as a company… Brent is one of the most respected musicians in the world, so to have his name on a pedal and have him use that pedal on countless recordings was massive to us. A couple of years later, we launched the Paisley Drive (the first release I was involved in) and that exploded the brand to a much bigger audience around the world and it’s safe to say that the high-end pedal world was now completely aware of Wampler and what we could do… 3 years after that, we did the signature pedal - the Dual Fusion - that made everyone say “What?” and has gone on to become one of the best-selling Wamplers of all time.
Tom Quayle was a relative unknown at the time, big amongst a certain genre of players (who followed him fanatically), but to the rest of the world, unknown. What we wanted from Tom was to not only bring the pedal into his genre (which was exploding), but also be part of a pedal that he was already using (although in separate units) that we felt could be massive to the market – provided we could match up our vision for it with his (which luckily for all involved was extremely simple, it was great fun working out how we wanted it and thinking up the features at the time what were revolutionary). He had found his tone with the Euphoria and Paisley stacked, and we knew that a dual pedal with these two elements (althought modified to suit him and the single pedal format) would be enormous. Also, having got to know him, we knew that he would market the living daylights out of that pedal at countless trade shows, videos, social media outlets, and just about everywhere else… Tom is one of the most hardworking guitar players I know that is often appearing at seminars, shows… just about everywhere around the world. We also knew that providing he stay true to himself (which to anyone who knows Tom knows that is what he always does) at some point in the future the rest of the industry was going to catch up with us and his name and picture would all over the place.
What does all of the above mean when looking at it closely it? Well, to a signature artist you have to fall into 1 of 3 categories:
- Is their idea for a pedal so unique and original that you have to sign them up then and there to being this piece of genius to market? (extremely unlikely, I would say impossible – “Hey man, I’ve got a great idea for a new pedal, no one has ever done this before”… the reality is – they may not have done it, but I can almost guarantee you that one of us would have thought about it at some point and gone on to discard the concept.)
- Is the artist in question so famous, and relevant, that just having their name on your pedal will explode your brand around the world? (unlikely, but when they come along, happy days – I mean, no one in their right mind would turn down a superstar like Brent or Brad.)
- Is the concept of the artist/pedal combination something that people will relate to - and will the artist network/promote you so much that the amount of traction gained from your combined marketing efforts going to make something truly special? (the most likely)
Now, it’s fairly obvious that as of today, we’ve had two #2’s and a #3 in our list. A lot of people mistakenly think that in order to get a deal you need to be #1 (everyone thinks they have THE next big idea which is usually, well… not so big), a lot of the people who think they are #2 are usually a few years past that point of their career (or are in no way big enough to even think about it) so think it will be a steady income stream for them for doing nothing, yet no one thinks about the concept of #3.
In order to be a signature artist, you have to have something special. Yes, you need to have the talent and ears to make it even to discussion stage, but what about the rest of it? To do it, and do it successfully, you have to work HARD to get there and even harder to keep it going… The main thing to remember that as a business we like to sell a lot of pedals and it is an aggressive marketplace out there with countless elements working against you. We’ve found that the people who even make it past the initial nanosecond of consideration are not in the least bit concerned with the monetary aspect (the commission) and are only interested in realising their vision for their sound by working together, combining ours and their marketing platforms, and most importantly… the vision for the future of both ours and their brand. In a nutshell - you have to jump in with both feet and take a ride with us, and sit right up front!
As you can imagine, I’ve seen a lot of people make a pass at us for signature units, Winter NAMM is a classic one where a lot of players are walking around in dark glasses trying their hardest to be noticed whilst looking like they are trying not to be noticed - and this year, most of the time, all I wanted to say to them is this: “You see that guy over there… the quiet one with the new signature Ibanez, yeah… him. He’s called Tom. Be like him.”
Paisley Drive Deluxe - when the launch plan gets ruined. You won't believe your eyes what happened next! Amazing scenes! Unbelievable!!on September 25, 2017
There goes my carefully laid out release.
Don’t you just hate it when that happens? This isn’t the first time of course, google cached a website tester that means the Pinnacle Deluxe v2 was leaked before the announcement, and only a few months ago when we released the Ethereal, some rather silly people had shown it as a new release almost 18 months before at a NAMM show or 2. Well, 3. But hey, who’s counting? *insert chuckles here*
The Paisley Drive Deluxe is coming, October 12th. Now, we weren’t going to tell you about this for a while yet, probably somewhere around 1st Oct, but there you go, you got it at least 10 or so days early. You may be thinking that a week doesn’t really matter, but for us this was a huge disappointment. Over the last 7 years or so I’ve been doing this, Brian and I have pretty well got this wrapped up, we know what to do and how to do it (since Alex joined us a couple of years ago it got even better) and the plan was in full swing… This is why the product page on our site was launched so quick, the FB header graphic was up quickly and the promo pictures where on FB and IG instantly after the leak… I had it all in place.. So, obviously, to make up for this - the next release will be announced to the dealers early yet under the pain of death if anyone leaks it! And you think I’m joking… I just don’t want another quiet Sunday morning ruined like this again (we must take a moment to give appreciation to my wife and kids who had to deal with me, loudly dealing with this, at 9am on a Sunday morning. I do think my kids learnt new ways of putting cuss words together in that first hour).
Although many people were VERY shocked to see us announce the pedal, it made me smile because we’ve already been teasing it for quite a while. For example, this graphic was the facebook header on our company page and it’s been in full glorious view since Sept 6th. I also published a photo on my personal Instagram a week ago that showed part of it, so the evidence was there – a couple of people picked up on it, but I love it when people only become aware of it after the event. Also, lest we forget, Brad’s tech leaked that this was coming waaaaaay back in March in an interview with Guitarist magazine. We also posted pictures of Brad’s rig on Sept 8th that clearly showed the prototype in his rig… So, you know, the evidence was there for all to see! It’s not easy to join the dots up, because we deliberately place them so far apart!
ANYWAY, enough of all that – here is the blog I was not ready to write yet, as I was hoping I’d have a few more gigs under my belt with it, but my hand has been forced so here I go. I used the Paisley Drive Deluxe on a gig last Friday. I didn’t know what to expect, the Paisley Drive for me is a special pedal – it was the first logo I designed for Wampler, I inadvertently named the pedal during (it was known as simply as the Paisley Overdrive in proto stage), so it kinda got me the job – 7 years later, here I am writing about the next generation of it. I love the original Paisley Drive so much, we named our dog after it, she’s the original Paisley Dog as far as I am concerned!
First impressions: well – I already knew what it was going to look like, as I did the confirmed graphical design for it back in February, and LONG before that I had got ready for this release and amended the original Paisley to co-ordinate with it way back in 2015. So, this has been in our minds for years. We just needed the main man to decide on what he wanted to be in it, so when over the last couple of years the Underdog started to get a run out in his rig, it looked like it was time to move it forward, Brian met with Brad and his techs a couple of time this last year to bash out the details, for example the routing and switching options, and the pedal was decided – into the process it went! But yes, my first impression was a sharp intake of breath. It is beautiful. Major props have to go to our production guys, this thing is flawless.
Channel 1: The first thing I noticed on it when plugging it in was how much gain was on tap from the Underdog side – the UD is probably the only one of Brian’s creations I’ve never played before, so it was all new to me, and boy does this thing cook! Considerably more gain that I was expecting, gravelly in a good way (the low mids are gorgeously wide), and has a great element of sag in the bottom end, not in the way the Pinnacle does, but it feels like when you hit the lower notes with a little palm muting it really jumps up and reacts. When you stick the fat switch in, the whole thing jumps up a level and starts to run into classic rock territory. I ended up running it at 15v as the band I am in doesn’t need that much gain, so I found the sweet spot right here. As always, when a little more gain and girth was needed I put the Tumnus on in front of it, and that most definitely takes you into rock territory.
Channel 2: Basically, extremely similar to the original Paisley. The three-way switch was removed and replaced with a 2 way switch. When the button is in, you get the original top setting (right on the newer one) – so that’s what I call the Trainwreck tone, or the Cliffs of Rock City right there, and when it is out, it’s like the bottom on the original (left on the newer ones) so a classic “Waiting on a Woman” TS feel. So, yeah, you get some classic Paisley from that side. The presence switch has been removed and is effectively set to “off”.
Stacked: Now, as in the Dual Fusion and Hot Wired, the real beauty of this pedal comes when you start running both channels together. Included in the Paisley DD is the same routing control that Tom and I came up with for the Dual Fusion, perfectly implemented by Brian and Jake, because if like me you use a looper, the last thing you want to do it have to press the loop switch and then press something else on the pedal. This way, it’s all done for you. I run 2 into 1, as the Underdog sounds glorious and when you stick the Paisley into it, with both set in the ‘out’ position you are going to hit the kind of creamy tones you would not expect from a pedal. Most of you that know me know I have an inherent dislike for most TS circuits, but when you run the Paisley on TS flavour and push it into the Underdog, something comes alive. These two circuits run together so well it’s just amazing we’ve not put them together before, feedback is waiting there but you are not fighting it, the guitar shines through the dirt, and when cranked, you move some serious air. Those two together sustain forever, I was hitting notes and they were ringing out like Parisienne Walkways – quietly and perfectly morphing into a feedback and once I moved the guitar the note moved up perfectly to another pitch. Think Flying In A Blue Dream intro. And I’ve never been able to find that so easily.
Every time we release a pedal, I excitedly play it for a while, understand it, and then it goes on the shelf for a while and I stick with my tried and trusted gain pedals for live. This one was plugged in at home to briefly hear it and make sure it was OK, I literally played two chords on each side, then put it on my live board as I was pressed for time. By the end of the first song I was smiling so much my face hurt, the bass player in the band (who is the biggest tone chaser I’ve ever met) was smiling back at me… I knew we were on to a winner.
Anyway, enough from me. Here’s Brett Kingman showing you how it’s done.
There are more demo's to come... lots more!
So, this weekend marked the annual country music festival in the UK, C2C - or to give it its full title, Country 2 Country. Country music is largely overlooked here in the UK, it's never on mainstream radio or in the 'charts' (but let's face it, there hasn't been much in the charts I like to listen to for years anyway) and most people don't have any country music in their collection, they can't see past Kenny Rogers and Dolly Parton and if you say Brent Mason to them they look blank. Sometimes though, in the defence of some UK pubs, you can often hear a Cash tune bouncing around if you are lucky.
This year had an interesting headline act for the first day (Friday), a certain Mr Paisley. Now, before I started to work for Wampler I was completely unaware of Brad - I was fanatical about Brent Mason at the time, but BP has passed me by. One of the first jobs for Brian was designing the logo for the "overdrive for Brad Paisley we've got coming out" (the rest is history, but safe to say my first venture into graphic design went rather well) so I took a punt on the "Play" album and from that moment, I was a fan. Mrs Wilding and I trudged up to London (us English don't like to spend more than an hour in the car so a trip to London is a big deal), checked into the hotel next door (show seat to bed, 10 minute walk, lovely) and went for a wonder around the arena.
Once we'd been around trying on Cowboy Hats and fringed jackets for a while (yes, all being sold there, so many clichés) we went in to get our seats, Chris Young was half way through his set (not heard him before, was good) and we got comfy. We were lucky, very lucky, we were sat stage left, about 10 rows from the font and about 30' up in the raised seats. I love positions like that because you can see the monitor desk, the tech area and slightly back/side stage. It does have to be said that it drives Mrs Wilding nuts as I'm often not watching the show but the tech work on the guitars etc.
OK, so all of that doesn't mean anything to you, but it sets you up for the position I was in for the show and being the second time I'd seen Brad at this festival (he was there a couple of years ago as well) we knew what to expect. The o2 in London is a fantastic venue, not much in the way of sound ‘bounce-around’ and there is unrestricted sight access for all, I did a quick DB check on my phone and they were banging out 95db, which made me chuckle as that is the maximum sound level permitted at Winter NAMM, which is generally only 2 or 3db above the ground floor level.
Bang on time, the lights went down (the band were already in place) and the place went nuts when we saw the famous white hat walk on stage. BP had arrived and was owning the stage! Before I get into the main point of this, I do want to say - being in a country that is famous for not liking this style of music means that when artists do come over, we are treated to a list of "greatest hits" within the set list - so, there is barely any new music to get through, you just hear the good stuff - yeah, I know, I'm shallow, but you know what it's like...
Right, so here we go. The first song was Crushin' It. And I don't know what happened, either a string broke or the strap failed, because towards the end of the first song he took his guitar off and held it as he carried on singing, the tech ran out and gave him a different guitar and by the time song two started, American Saturday Night, he was leading the band in usual BP fashion. Unfortunately for BP, this was the least of his woes for the night... As I said above, I was watching with interest the side/back stage action as much as I was watching I got the feeling that something was up extremely early on. Brad's tech was running around like a mentalist, there was frenetic action going on by the racks of wireless receivers and BP kept stopping playing almost every song. I think it was the second or third song (Water) that he first slightly put his hat down slightly and turned his head towards the monitor guy and started to gesture frantically, albeit quickly, to his belt pack. I don't know if this was intentional, but in putting his hat down slightly the cameras in his face (from afar) didn't see what he was saying so from what I can see, the majority of the crowd where blissfully unaware of there being any issue. The more he stopped playing at certain points the more I understood what was happening, it appeared that he had really inconsistent in ear monitors (IEM) throughout. I am guess that they dropped out about 10 times in total, as he motioned towards side stage each time, but the amazing thing was no one noticed. His vocal, considering he couldn't really hear himself, was outstanding - flawless in fact... he was sincerity personified, he told us it was the greatest night of his life, he loved coming over and all 20k people believed him. He did the entire show having a completely crap time yet everyone thought it was perfect. The only outward expression of his uncomfort was the heavily covered communications with the monitor guy, the often stopping of playing and his general demeanor once he had come off stage (from my place I could see how upset he was once he was out of the public eye).
The following day, after I got home, I realised I had seen a completely masterclass in professionalism. I had spoken to someone within team Paisley who confirmed that there was complete IEM loss, repeatedly, throughout the show for them all, it was "one of those nights". I remembered all the tantrums I had seen on stage, at a local level, even hearing one singer say "I'm a professional, I need more than 6 hours preparation for a gig" and this from a bass player "if I can't have the monitors there, I'm not going on" and thought about being stood in front of 20k people, in a foreign country, having to sing and not being able to hear yourself. I spoke to a few guys I know that were at the show and were at places around the arena that they couldn't see what I could, and they knew something was up but didn't know what. They told me that the people they were with had NO idea that there was any issues, although one guy was asked by his friend if he'd broken a string in the first song.
^ A video I took, although this was obviously part of the show where everything was working, you can see my view of the side of the stage and monitor desk.
So, Brad Paisley, I take my hat off to you. It was straight up one of the most professional displays I’ve ever seen, not just from him but everyone else also in the band as they all suffered, yet the show ran on time and without breakdown. I sincerely hope that you return back to the UK soon and it hasn’t put you off! Oh, and of course – both BP and his guitar player Gary Hooker are both big Wampler users and both had immaculate tone. Their tone was almost, almost, as outstanding as their professionalism!
After the new shots of the Paisley Drive were posted, we received a lot of messages through Instagram and Facebook regarding the bridge configuration on my Crook Custom Telecaster (pictured above). I just wanted to run through the configuration and mindset behind the bridge setup and give an insight into it after using it for a decade now. I love this guitar dearly, primarily because it’s my father’s. He and I both ordered a Crook at the same time, and they’re identical in terms of pickups and wiring and hardware, but he chose a red paisley with silver flake underneath and a rosewood fretboard, where I chose to pursue a new prototype paint job with a green paisley and the silver flake underneath with a birdeye maple fretboard (pictured).
Let’s start off with low E and A strings. This compensated saddle is made of aircraft grade aluminum. Bill Crook was telling me during the development process that he uses this type of saddle because it provides and extra bit of bite and snap to the lower strings, which can sometimes flub out and sound a bit too undefined (especially using dirt pedals). Next up is a single saddle for the D string, which is also stainless steel. Again, it provides a great bite and twang without being offensive or ice-picky. We’ll skip to the high B and E strings for now (the G string will be discussed in a moment). For the high B and E, Bill decided to go with a brass compensated saddle. He mentioned that after extensive testing that the brass would retain the killer tone without the ice-pick sometimes associated with teles and those strings. The bottom two string are very warm and have loads of sustain going on, but never get muddy.
So the big question is, what’s going on with that funky looking saddle on the G-string? That’s a McVay G-bender mechanism from Charlie McVay. Charlie is a lap-steel player by trade, so he was naturally very affluent with the bending systems in those instruments. Brad always preferred a G-bender to a B-bender because he felt it was more musical in nature based on what bends you could accomplish. It’s Brad Paisley, so who am I to disagree? Being the superfan that I’ve always been, I got one installed too. Essentially what is going on is a level system that’s installed into the body, with an small “arm” lever that you attach your straplock to instead of directly to the guitar. The way it works, when you pull the guitar neck down towards the floor, the level actually raises the G-string by one who step. This is incredibly fun to include in your regular playing because it allows you the ability to do open string bends to really get twangy. I’ll be the first to admit that I abused it when I first got it, and had to train myself not to rely on bending the g-string with that at not my fingers too. There are two distinct tones between using the bender and manually doing it.
As an example of using a G-bender, I wanted to take a look back at one of my favorite country tunes that’s not too technically difficult, but incredibly fun to play and a great introduction to Brad Paisley’s playing style and the idea behind the bender. (There are two versions of the tab, one without a bender and one with). I loved Brad’s song “Old Alabama” from his album “This is Country Music”, so at the time of release I sat down and tabbed out the intro. In regards to the tones, I use the Ego Compressor for a light squish (sustain at 10:30) but with the blend low(Noon to 2pm) and the attack fully clockwise (slowest). This helps adds that feel of your amp compressing and also smoothes out the notes without that heavy squish on the initial not attack. Next I ran into the Paisley Drive, with the gain said relatively low (10am) and treble to taste. I was using a bright amp (Dr. Z RXJr) so my tone was set at 10:30. The key for me was using the mids in the UP (medium mid hump) position, which is closely based on Brad’s Z-Wreck tone. The volume you want set right above unity. Following the Paisley Drive I went into the Faux Tape Echo set to a light slapback, set with the mix knob just below unity, (repeats fully counter-clockwise, time knob at 9am). This gives the perfect slap that adds the depth and feel to the note to complete the full tonal package.
And here’s Brad discussing his G-bender (and he’s actually using his prototype Wheelhouse Delay that Brian created for him!)